Downgrade Rate measures the percentage of customers who switch to a lower paying plan or cancel their subscription altogether. It helps to identify the reasons for the drop in revenue and take necessary steps to improve it.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Downgrade Rate using Databox, follow these steps:
Churned Recurring Revenue measures the revenue lost due to customers cancelling their subscriptions or not renewing. It helps track the impact of churn on your business.
The Downgraded Customers metric measures the number of customers who have moved to a lower pricing plan or cancelled their subscription in a given period, indicating a decrease in their overall value to the business.
New Customers metric measures the number of new users who signed up for your product or service within a given time period. It helps you track the growth of your customer base and evaluate the effectiveness of your marketing and acquisition efforts.
The New Customers by Plan ID metric tracks the number of new customers who have subscribed to a particular plan. It helps identify which plans are popular among new customers and can aid in optimizing marketing strategies for future growth.
ARPU is the measure of monthly or annual revenue generated by a single customer. It helps to understand the overall performance of a subscription business by tracking revenue trends.
Churned Customers Voluntary metric measures the number or percentage of customers who ended their subscription on their own, without any prompts or interventions from the company.
The Churned Customers Delinquent metric measures the total revenue lost from past customers who left your subscription service and still owe payment.
The Existing Customers by Plan ID metric provides insight into the distribution of your current customer base across different pricing tiers or plan levels.