Downgrade Rate measures the percentage of customers who switch to a lower paying plan or cancel their subscription altogether. It helps to identify the reasons for the drop in revenue and take necessary steps to improve it.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Downgrade Rate using Databox, follow these steps:
Active Customers is a metric that measures the total number of customers that have engaged in a paid transaction with a business during a given period of time.
Churned Recurring Revenue by Plan ID is a metric that measures the total amount of revenue lost due to customer churn, broken down by the specific subscription plan the customers were on at the time of churn.
Future Churn MRR predicts future revenue loss due to customer churn, enabling proactive action to reduce churn and impact on revenue.
The Reactivated Recurring Revenue metric measures the revenue generated from previously churned customers who have come back to a subscription-based business. It helps track the effectiveness of a company's re-engagement efforts.
The Existing Customers metric measures the number or percentage of customers that have made a repeat purchase or subscription within a given time frame.
Upgrade Rate indicates the percentage of customers who upgrade to a higher tier or plan, measuring the effectiveness of pricing strategy and product value proposition.
New Trialing Customers measures the number of new customers who signed up for a free trial during a specific period of time.
The Trial Conversion Time metric measures the duration between a customer starting a trial for a product or service and converting to a paid subscription.