Databox

ProfitWell Downgrade Rate

Downgrade Rate measures the percentage of customers who switch to a lower paying plan or cancel their subscription altogether. It helps to identify the reasons for the drop in revenue and take necessary steps to improve it.

With Databox you can track all your metrics from various data sources in one place.

Downgrade Rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Downgrade Rate"?
Downgrade Rate is a SaaS metric that measures the rate at which customers move from higher-tiered subscription plans to lower-tiered plans or cancel their subscription altogether. It is important to track this metric to understand the reasons behind customer churn and to identify opportunities for improvement in product offerings or pricing strategies.
Example: A SaaS company noticed a high downgrade rate for their mid-tier plan. After further investigation, they discovered customers were churning due to a lack of necessary features. They added those features and saw a decrease in the downgrade rate.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Downgrade Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Downgrade Rate using Databox, follow these steps:

  1. 1
    Connect ProfitWell that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Downgrade Rate on the Performance screen
  6. 6
    Get Downgrade Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Downgrade Rate
Goals

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Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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ProfitWell integration with Databox Track Downgrade Rate from ProfitWell in Databox GET STARTED

General

  • Description
    Downgrade Rate measures the percentage of customers who switch to a lower paying plan or cancel their subscription altogether. It helps to identify the reasons for the drop in revenue and take necessary steps to improve it.
  • Category
    SaaS
  • Subcategory
    Subscriptions

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Monthly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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