Downgrade Rate measures the percentage of customers who switch to a lower paying plan or cancel their subscription altogether. It helps to identify the reasons for the drop in revenue and take necessary steps to improve it.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Downgrade Rate using Databox, follow these steps:
Churned customers metric measures the number of customers who have canceled their subscription or stopped purchasing from your company during a given time period.
The Reactivated Customers metric measures the number of customers who have made a repeat purchase after being inactive for a period of time.
The Reactivated Recurring Revenue metric measures the revenue generated from previously churned customers who have come back to a subscription-based business. It helps track the effectiveness of a company's re-engagement efforts.
Churned Trialing Customers measures the number of trial users who cancelled their subscription before the end of the trial period.
Net New MRR is a metric that measures the total amount of revenue generated from new customers minus the revenue lost from cancellations and downgrades.
Lifetime Value (LTV) measures the total revenue a customer will bring to a business over their entire lifespan as a customer.
The Customers Churn Delinquent Rate metric measures the percentage of customers who have churned and were also delinquent on their payment.
The Plan Changed Recurring Revenue by Plan ID metric tracks the total recurring revenue gained or lost due to changes in customers' subscription plans, broken down by individual plan IDs.