Downgrade Rate measures the percentage of customers who switch to a lower paying plan or cancel their subscription altogether. It helps to identify the reasons for the drop in revenue and take necessary steps to improve it.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Downgrade Rate using Databox, follow these steps:
Active Customers by Plan ID shows the number of customers who are currently subscribed to each of your plans, helping you track the popularity of different offerings and identify areas that require more sales or marketing attention.
Churned Recurring Revenue measures the revenue lost due to customers cancelling their subscriptions or not renewing. It helps track the impact of churn on your business.
The Reactivated Customers by Plan ID metric measures the number of customers who were previously inactive but have returned and resumed their subscription to a specific plan.
ARPU is the measure of monthly or annual revenue generated by a single customer. It helps to understand the overall performance of a subscription business by tracking revenue trends.
The Churned Customers Delinquent metric measures the total revenue lost from past customers who left your subscription service and still owe payment.
Churned Recurring Revenue Voluntary measures the loss of revenue due to customer-initiated cancellations of their subscription or membership.
Customers Conversion Rate metric measures the percentage of website visitors who sign up for your product or service and become paying customers.
Percentage of Paying Customers who Churned by Cancelling their Subscription(s) during the specified Date Range.