Downgrade Rate measures the percentage of customers who switch to a lower paying plan or cancel their subscription altogether. It helps to identify the reasons for the drop in revenue and take necessary steps to improve it.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Downgrade Rate using Databox, follow these steps:
Churned customers metric measures the number of customers who have canceled their subscription or stopped purchasing from your company during a given time period.
Churned Recurring Revenue measures the revenue lost due to customers cancelling their subscriptions or not renewing. It helps track the impact of churn on your business.
Future Churn MRR predicts future revenue loss due to customer churn, enabling proactive action to reduce churn and impact on revenue.
Churned Recurring Revenue Delinquent by Plan ID measures the lost revenue due to cancelled subscriptions that were not paid on time, broken down by different subscription plan types.
Converted Customers is the number of paying customers who converted from free trials or other conversion events to become paying subscribers during a specific time period.
The Existing Trialing Customers metric measures the number of customers who are currently in a free trial and have not yet converted to a paying customer.
Upgrade Rate indicates the percentage of customers who upgrade to a higher tier or plan, measuring the effectiveness of pricing strategy and product value proposition.
The Plan Change Rate by Plan ID metric measures the percentage of customers who switch from one subscription plan to another over a specific time period, based on the unique identifier assigned to each plan.