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Outreach
Sequences
The Sequences metric tracks interactions across multiple touchpoints, helping Outreach experts understand prospect behavior, sales rep productivity, and campaign effectiveness.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Sequences"?
The Sequences metric measures the effectiveness of a series of pre-written emails or call scripts used in Outreach campaigns. It tracks the number of steps in a sequence, the response rates at each step, and the overall success rate of the sequence in driving desired actions such as opens, clicks, replies, and meetings booked. This metric helps Outreach experts to optimize their outreach efforts by identifying the most effective sequences for different target audiences and refining their messaging and timing to improve conversions and engagement.
Example: A Sequences metric can be used to track the effectiveness of a series of outreach emails sent to potential clients, helping to identify which sequences led to the highest response rates and ultimately, conversions.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Sequences in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Sequences using Databox, follow these steps:
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1Connect Outreach that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Sequences on the Performance screen
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6Get Sequences performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Sequences
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Sequences metric tracks interactions across multiple touchpoints, helping Outreach experts understand prospect behavior, sales rep productivity, and campaign effectiveness.
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CategoryMarketing Automation
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SubcategoryEmails
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Date Added2019-01-10
Specification
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Metric Typeevent
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DimensionalNo
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesHourly, daily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 3 years ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
Related Metrics
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Outreach
Deliveries
The Deliveries metric measures the number of messages that successfully reached the intended recipient in an outreach campaign. It is an indicator of the effectiveness of the communication channel and message content.
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Outreach
Created Prospects by Stage
The Created Prospects by stage metric measures the number of new potential customers added to each stage of the sales funnel within a given time period.
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Outreach
Bounced Prospects
Bounced prospects is a measure of the number of emails that could not be delivered to a prospect's inbox, typically due to an invalid email address or full mailbox.
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Outreach
Opt Outs (Sequence)
The Opt Outs metric tracks the number of recipients who opt out of receiving further communication, often presented as a percentage. This helps measure the effectiveness and relevance of the outreach campaign.
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Outreach
Opt Outs by Sequence
Opt Outs by Sequence measures the number of people who have opted out of receiving further communication from a specific outreach sequence or campaign.
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Outreach
Incompleted Tasks by Users
The Incompleted Tasks by Users metric is a measure of tasks assigned to users that remain unfinished within a given timeframe or deadline.
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Outreach
Calls
The Calls metric measures the number of phone calls made or received by an outreach team or individual in a given time period. This metric helps to track the frequency and effectiveness of outreach efforts over time.
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Outreach
Calls Not Answered
Calls Not Answered is a metric that measures the percentage of total incoming calls that were not answered by the intended recipient or went to voicemail. It helps assess missed opportunities and identify areas for improvement in call handling processes.
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