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Outreach Sequences

The Sequences metric tracks interactions across multiple touchpoints, helping Outreach experts understand prospect behavior, sales rep productivity, and campaign effectiveness.

With Databox you can track all your metrics from various data sources in one place.

Sequences 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Sequences"?
The Sequences metric measures the effectiveness of a series of pre-written emails or call scripts used in Outreach campaigns. It tracks the number of steps in a sequence, the response rates at each step, and the overall success rate of the sequence in driving desired actions such as opens, clicks, replies, and meetings booked. This metric helps Outreach experts to optimize their outreach efforts by identifying the most effective sequences for different target audiences and refining their messaging and timing to improve conversions and engagement.
Example: A Sequences metric can be used to track the effectiveness of a series of outreach emails sent to potential clients, helping to identify which sequences led to the highest response rates and ultimately, conversions.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Sequences in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Sequences using Databox, follow these steps:

  1. 1
    Connect Outreach that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Sequences on the Performance screen
  6. 6
    Get Sequences performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Sequences
Outreach integration with Databox Track Sequences from Outreach in Databox GET STARTED

Basics

  • Description
    The Sequences metric tracks interactions across multiple touchpoints, helping Outreach experts understand prospect behavior, sales rep productivity, and campaign effectiveness.
  • Category
    Marketing Automation
  • Subcategory
    Emails
  • Date Added
    2019-01-10
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
  • API Endpoint
    {app_endpoint}/api/v2/https://{app_endpoint}/api/v2/mailings

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