Databox

Outreach Sequences

The Sequences metric tracks interactions across multiple touchpoints, helping Outreach experts understand prospect behavior, sales rep productivity, and campaign effectiveness.

With Databox you can track all your metrics from various data sources in one place.

Sequences 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Sequences"?
The Sequences metric measures the effectiveness of a series of pre-written emails or call scripts used in Outreach campaigns. It tracks the number of steps in a sequence, the response rates at each step, and the overall success rate of the sequence in driving desired actions such as opens, clicks, replies, and meetings booked. This metric helps Outreach experts to optimize their outreach efforts by identifying the most effective sequences for different target audiences and refining their messaging and timing to improve conversions and engagement.
Example: A Sequences metric can be used to track the effectiveness of a series of outreach emails sent to potential clients, helping to identify which sequences led to the highest response rates and ultimately, conversions.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Sequences in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Sequences using Databox, follow these steps:

  1. 1
    Connect Outreach that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Sequences on the Performance screen
  6. 6
    Get Sequences performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Sequences
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Outreach integration with Databox Track Sequences from Outreach in Databox GET STARTED

General

  • Description
    The Sequences metric tracks interactions across multiple touchpoints, helping Outreach experts understand prospect behavior, sales rep productivity, and campaign effectiveness.
  • Category
    Marketing Automation
  • Subcategory
    Emails
  • Date Added
    2019-01-10

Specification

  • Metric Type
    event
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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