Matomo Unique Outlinks

The Unique Outlinks metric in Matomo measures the number of distinct external links clicked by users on a website, providing insights into referral traffic and user behavior.

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  • About
  • Tech details
What is "Unique Outlinks"?
The Unique Outlinks metric in Matomo tracks the number of external web links clicked on by site visitors that led them away from your website. This metric displays the unique number of outlinks clicked, meaning that if a visitor clicks on the same link multiple times, it will only count as one unique click. This metric can provide insights into the effectiveness of your external web links and the interest visitors have in the topics they lead to.
Example: Unique Outlinks metric in Matomo can help you identify the most popular external links clicked on by visitors on your website, allowing you to optimize your external link strategy.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Unique Outlinks in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unique Outlinks using Databox, follow these steps:

  1. 1
    Connect Matomo that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Unique Outlinks on the Performance screen
  6. 6
    Get Unique Outlinks performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Unique Outlinks
Matomo integration with Databox Track Unique Outlinks from Matomo in Databox GET STARTED

Basics

  • Description
    The Unique Outlinks metric in Matomo measures the number of distinct external links clicked by users on a website, providing insights into referral traffic and user behavior.
  • Category
    Website Analytics
  • Date Added
    2022-08-08
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://{domain_name}/https://{domain_name}

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