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Mailchimp Open Rate by Campaign

Open Rate by Campaigns is a metric in Mailchimp that measures the percentage of subscribers who opened a specific email campaign. It helps businesses evaluate the effectiveness of their email campaign and improve their content to increase engagement and conversions.

With Databox you can track all your metrics from various data sources in one place.

Open Rate by Campaign 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Open Rate by Campaign"?
The Open Rate by Campaigns metric is a measure of the percentage of subscribers who opened an email campaign. It gives insight into the effectiveness of the email subject line, content, and delivery time. A high open rate indicates that subscribers were engaged with the email and interested in the content. It is an important metric for determining the success of email campaigns and adjusting strategies to improve engagement.
Example: The Open Rate by Campaigns metric can help identify which email campaigns are resonating best with subscribers, allowing marketers to adjust future email content and improve engagement.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Open Rate by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Open Rate by Campaign using Databox, follow these steps:

  1. 1
    Connect Mailchimp that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Open Rate by Campaign on the Performance screen
  6. 6
    Get Open Rate by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Open Rate by Campaign
Mailchimp integration with Databox Track Open Rate by Campaign from Mailchimp in Databox GET STARTED

Mailchimp Open Rate by Campaign included in Dashboard Templates 1

  • Live view

    Mailchimp Campaign Performance

    Mailchimp dashboard template provides you with insights about your subscribers growth, audience and campaign performance to grow your business—all in one place.

    Mailchimp

Basics

  • Description
    Open Rate by Campaigns is a metric in Mailchimp that measures the percentage of subscribers who opened a specific email campaign. It helps businesses evaluate the effectiveness of their email campaign and improve their content to increase engagement and conversions.
  • Category
    Email
  • Date Added
    2015-04-28
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    current Learn more
  • API Endpoint
    https://{dc}.api.mailchimp.com/3.0/reports

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