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Mailchimp Cleaned Contacts by Audiences

The Cleaned Contacts by Audiences metric in Mailchimp measures the number of email addresses that have been removed from specific email lists due to bounces or unsubscribes, indicating an increase in list hygiene and targeting accuracy.

With Databox you can track all your metrics from various data sources in one place.

Cleaned Contacts by Audiences 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Cleaned Contacts by Audiences"?
The Cleaned Contacts by Audiences metric in Mailchimp measures the number of contacts who have been removed from your audience due to hard or soft bounces, unsubscribes, or being marked as spam. This metric helps you identify the health of your audience and the effectiveness of your email marketing campaigns. It is important to regularly clean your audience to maintain a high deliverability rate and avoid damaging your sender reputation.
Example: A company notices their Cleaned Contacts by Audiences metric increase after they remove inactive subscribers from their newsletter list, resulting in better engagement rates and lower email bounce rates.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cleaned Contacts by Audiences in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cleaned Contacts by Audiences using Databox, follow these steps:

  1. 1
    Connect Mailchimp that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cleaned Contacts by Audiences on the Performance screen
  6. 6
    Get Cleaned Contacts by Audiences performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cleaned Contacts by Audiences
Mailchimp integration with Databox Track Cleaned Contacts by Audiences from Mailchimp in Databox GET STARTED

General

  • Description
    The Cleaned Contacts by Audiences metric in Mailchimp measures the number of email addresses that have been removed from specific email lists due to bounces or unsubscribes, indicating an increase in list hygiene and targeting accuracy.
  • Category
    Email
  • Date Added
    2015-04-28

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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