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Mailchimp Audiences

Audiences in Mailchimp refers to the collection of contacts that have opted into your marketing messages. It allows you to segment and target your audience, as well as track engagement and performance.

With Databox you can track all your metrics from various data sources in one place.

Audiences 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Audiences"?
The Audiences metric in Mailchimp refers to the different groups of subscribers that a user has in their account. Users can create multiple audiences to segment their subscribers based on criteria such as demographics, past purchases, or engagement levels. The Audiences metric allows users to view and manage their lists of subscribers, track their growth over time, and target specific audiences with relevant content or promotions.
Example: Using the Audiences metric in Mailchimp, a company is able to send targeted marketing emails to different groups of customers based on specific interests and behaviors.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Audiences in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Audiences using Databox, follow these steps:

  1. 1
    Connect Mailchimp that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Audiences on the Performance screen
  6. 6
    Get Audiences performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Audiences
Mailchimp integration with Databox Track Audiences from Mailchimp in Databox GET STARTED

Mailchimp Audiences included in Dashboard Templates 1

  • Live view

    Mailchimp Campaign Performance

    Mailchimp dashboard template provides you with insights about your subscribers growth, audience and campaign performance to grow your business—all in one place.

    Mailchimp

General

  • Description
    Audiences in Mailchimp refers to the collection of contacts that have opted into your marketing messages. It allows you to segment and target your audience, as well as track engagement and performance.
  • Category
    Email
  • Subcategory
    Subscribers
  • Date Added
    2015-04-28

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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