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Mailchimp
Unique Opens by Campaign
Unique Opens by Campaigns metric measures the number of individual email recipients who opened a specific email campaign at least once. It provides insights into the effectiveness of your email content and subject line.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Unique Opens by Campaign"?
"Unique Opens by Campaigns" is a metric in Mailchimp that shows the number of unique subscribers who have viewed a particular email campaign. This means that if a subscriber opens an email multiple times, it will only count as one unique open. This metric is useful for evaluating the overall effectiveness of an email campaign and to see how engaged subscribers are with the content. It can also provide insight into the performance of different campaigns and help determine what resonates best with the target audience.
Example: The Unique Opens by Campaigns metric can be used to measure the effectiveness of a company's email marketing campaign by tracking the number of people who opened their emails.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Unique Opens by Campaign in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Unique Opens by Campaign using Databox, follow these steps:
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1Connect Mailchimp that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Unique Opens by Campaign on the Performance screen
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6Get Unique Opens by Campaign performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Unique Opens by Campaign
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionUnique Opens by Campaigns metric measures the number of individual email recipients who opened a specific email campaign at least once. It provides insights into the effectiveness of your email content and subject line.
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CategoryEmail
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Date Added2015-04-28
Specification
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Metric Typecurrent
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, yearly, quarterly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from now to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
Related Metrics
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Recent Campaign Click Rate
Recent Campaign Click Rate measures the percentage of email recipients who clicked on a link in your campaign within a specific time frame, typically the past 24 hours.
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Recent Campaigns Industry Avg. Click Rate
The Recent Campaigns Industry Avg. Click Rate metric indicates the average percentage of recipients who clicked on links in recent email campaigns for a specific industry, compared to the overall average click rate across all industries.
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Automations Click Rate
The Automations Click rate metric measures the percentage of recipients who clicked on a link within an automated email campaign sent through Mailchimp.
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Total Unique Opens by Campaigns
Total Unique Opens by Campaigns metric measures the number of individual email recipients who opened a specific email campaign at least once. It provides insights into the effectiveness of your email content and subject line.
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Mailchimp
Total Unique Opens by Automations
Total Unique Opens by Automations is a Mailchimp metric that tracks the number of times an email has been opened by a unique recipient who received it through an automation workflow.
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Total Subscribed Contacts by Campaigns
The Subscribed Contacts by Campaigns metric in Mailchimp measures the number of contacts who have subscribed to your campaign(s). It gives insight into the effectiveness of different campaigns in attracting new subscribers and growing your audience.
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Total Unsubscribed Contacts by Campaigns
The Subscribed Contacts by Campaigns metric in Mailchimp measures the number of contacts who have subscribed to your campaign(s). It gives insight into the effectiveness of different campaigns in attracting new subscribers and growing your audience.
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Total Open Rate by Audiences
The Open Rate by Audiences metric is the percentage of subscribers who opened your email campaign, segmented by different audience groups. It helps you understand which segments are most engaged with your content.
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