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Mailchimp New Unsubscribed Contacts

The New Unsubscribed Contacts metric measures the number of contacts who have unsubscribed from your email list within a specified time period.

With Databox you can track all your metrics from various data sources in one place.

New Unsubscribed Contacts 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "New Unsubscribed Contacts"?
The New Unsubscribed Contacts metric in Mailchimp represents the number of contacts who have unsubscribed from your email list during a specific timeframe, typically within the last 30 days. This metric is important for measuring the health of your email list and analyzing the effectiveness of your email marketing campaigns. By monitoring your unsubscribe rate and investigating any spikes in unsubscribes, you can optimize your email content and strategies to improve engagement and retention rates.
Example: The New Unsubscribed Contacts metric can help identify why a particular email campaign may have resulted in a higher number of unsubscribes compared to previous campaigns.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track New Unsubscribed Contacts in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track New Unsubscribed Contacts using Databox, follow these steps:

  1. 1
    Connect Mailchimp that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put New Unsubscribed Contacts on the Performance screen
  6. 6
    Get New Unsubscribed Contacts performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of New Unsubscribed Contacts
Mailchimp integration with Databox Track New Unsubscribed Contacts from Mailchimp in Databox GET STARTED

Mailchimp New Unsubscribed Contacts included in Dashboard Templates 1

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    Mailchimp Campaign Performance

    Mailchimp dashboard template provides you with insights about your subscribers growth, audience and campaign performance to grow your business—all in one place.

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General

  • Description
    The New Unsubscribed Contacts metric measures the number of contacts who have unsubscribed from your email list within a specified time period.
  • Category
    Email
  • Subcategory
    Unsubscribers
  • Date Added
    2015-04-28

Specification

  • Metric Type
    calculated
  • Source Metric
    unsubscribers_total
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    decreasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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