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Mailchimp Open Rate by Audiences

The Open Rate by Audiences metric is the percentage of subscribers who opened your email campaign, segmented by different audience groups. It helps you understand which segments are most engaged with your content.

With Databox you can track all your metrics from various data sources in one place.

Open Rate by Audiences 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Open Rate by Audiences"?
The Open Rate by Audiences metric in Mailchimp measures the percentage of email recipients from a specific audience who opened your email. This metric helps you understand how engaged your audience is with your emails and can also help you determine the effectiveness of your subject lines and overall email content. By tracking this metric, you can improve your email marketing strategy and tailor your campaigns to better resonate with your audience.
Example: The Open Rate by Audiences metric can be useful to track which email list has the highest engagement level to better understand your audience's preferences and tailor email content accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Open Rate by Audiences in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Open Rate by Audiences using Databox, follow these steps:

  1. 1
    Connect Mailchimp that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Open Rate by Audiences on the Performance screen
  6. 6
    Get Open Rate by Audiences performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Open Rate by Audiences
Mailchimp integration with Databox Track Open Rate by Audiences from Mailchimp in Databox GET STARTED

Mailchimp Open Rate by Audiences included in Dashboard Templates 1

  • Live view

    Mailchimp Campaign Performance

    Mailchimp dashboard template provides you with insights about your subscribers growth, audience and campaign performance to grow your business—all in one place.

    Mailchimp

Basics

  • Description
    The Open Rate by Audiences metric is the percentage of subscribers who opened your email campaign, segmented by different audience groups. It helps you understand which segments are most engaged with your content.
  • Category
    Email
  • Date Added
    2015-04-28
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, yearly, quarterly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    current Learn more
  • API Endpoint
    https://{dc}.api.mailchimp.com/3.0/lists

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