Total Engagement Rate by Page Update measures the average engagement received over the lifespan of an update on LinkedIn Company Pages, showing the overall performance of content.
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Used to show comparisons between values.
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To track Total Engagement Rate by Page Update using Databox, follow these steps:
Followers by Region metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company split up by Regions (this includes areas, cities, and countries).
The Engagement Rate by Page Update measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions split up by Page Updates. A higher rate indicates stronger audience interest and content relevance.
The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.
Shares by Page Update measures the number of times your Company Page updates have been shared by LinkedIn members, providing insights into engagement and reach of your content.
The Career Page Views (desktop) by Company Size metric measures the total number of times users view the Careers section of your company's page specifically from desktop devices. This metric helps track desktop traffic and gauge user interest in job opportunities or company culture from non-mobile platforms split up by Company Sizes.
The Custom Button Clicks (mobile) metric measures the total number of times users click on a custom button (such as "Learn More" or "Apply Now") from mobile devices. This metric helps assess the effectiveness of your calls-to-action and user engagement on mobile platforms.
Unique viewers who made engaged plays on the video split up by Videos. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric. Analytics data for this metric will not be available after six months.
The total time the video was watched. Video auto-looping will continue to increase this metric for each subsequent play.