Followers by Association Type metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company split up by Association Types.
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The ‘Total Followers’ count on LinkedIn may not always match the sum of followers when broken down by demographics, such as country or job title. This discrepancy arises from how LinkedIn tracks and categorizes user data.
LinkedIn users can have overlapping or diverse attributes that influence follower counts in breakdowns. For instance: – A user may list more than one location in their profile. – They might hold multiple job positions simultaneously. – They could list several professional roles.
As a result, a single follower may appear in multiple categories or may not be included in specific breakdowns. This leads to differences between the overall ‘Total Followers’ count and the summed totals of demographic breakdowns.
Total Shares metric on LinkedIn Company Pages measures how many times your company updates have been shared by your page followers or other LinkedIn users.
Total Clicks is a metric on LinkedIn Company Pages that measures the total number of clicks on your page's content, including website links, videos, and posts. It shows how engaging and effective your content is in driving user interaction.
The Engagement Rate measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions. A higher rate indicates stronger audience interest and content relevance.
Total All Page Views by Company Size metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Company Sizes.
The Career Page Unique Views metric measures the number of distinct users who visit the Careers section of your company's page. It counts individual visitors, excluding repeat visits from the same user, and helps assess how many unique users are exploring your job opportunities and career-related content.
Total Impressions by Page Update is a metric that measures how many times the content on a LinkedIn Company Page has been seen by users, providing insights into the reach and visibility of each update.
Video views with play-pause cycles for at least 3 seconds. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric.
The total time watched for video play-pause cycles that are at least 3 seconds. Video auto-looping will continue to increase this metric for each subsequent play.