Followers by Association Type metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company split up by Association Types.
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The ‘Total Followers’ count on LinkedIn may not always match the sum of followers when broken down by demographics, such as country or job title. This discrepancy arises from how LinkedIn tracks and categorizes user data.
LinkedIn users can have overlapping or diverse attributes that influence follower counts in breakdowns. For instance: – A user may list more than one location in their profile. – They might hold multiple job positions simultaneously. – They could list several professional roles.
As a result, a single follower may appear in multiple categories or may not be included in specific breakdowns. This leads to differences between the overall ‘Total Followers’ count and the summed totals of demographic breakdowns.
The Followers by Country metric on LinkedIn Company Pages shows the countries of your followers, helping you understand your audience's geographical distribution.
The Engagements metric tracks the total number of interactions users have with your content, including likes, comments, shares, and clicks. It reflects how much your audience is interacting with your posts.
Total All Page Views by Country metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Countries.
Total All Page Views by Company Size metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Company Sizes.
Total Company Home Page Views (mobile) by Seniority metric tracks the number of times your company's LinkedIn Page is viewed on mobile devices, providing insights into mobile engagement with your brand split up by Seniorities.
Unique viewers who made engaged plays on the video. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric. Analytics data for this metric will not be available after six months.
The time watched for video play-pause cycles that are at least 3 seconds split up by Videos. Video auto-looping will continue to increase this metric for each subsequent play.
Total unique viewers who made engaged plays on the video split up by Videos. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric.