Followers by Association Type metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company split up by Association Types.
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The ‘Total Followers’ count on LinkedIn may not always match the sum of followers when broken down by demographics, such as country or job title. This discrepancy arises from how LinkedIn tracks and categorizes user data.
LinkedIn users can have overlapping or diverse attributes that influence follower counts in breakdowns. For instance: – A user may list more than one location in their profile. – They might hold multiple job positions simultaneously. – They could list several professional roles.
As a result, a single follower may appear in multiple categories or may not be included in specific breakdowns. This leads to differences between the overall ‘Total Followers’ count and the summed totals of demographic breakdowns.
Total Impressions is the number of times your content has been viewed on LinkedIn Company Pages, providing insight into the reach and visibility of your posts.
The Reactions metric on LinkedIn Company Pages measures the number of likes, comments, and shares on your posts. It helps gauge audience engagement and sentiment towards your content.
Comments by Page Update measures the number of times users engage with your company page content by commenting on posts. It shows how resonant your content is with your audience.
Company Home Page Views (mobile) metric tracks the number of times your company's LinkedIn Page is viewed on mobile devices, providing insights into mobile engagement with your brand.
Total Company Home Page Views (mobile) by Function metric tracks the number of times your company's LinkedIn Page is viewed on mobile devices, providing insights into mobile engagement with your brand split up by Functions.
The Career Page Views (mobile) by Function metric tracks the total number of visits to the Careers section of your company's page from mobile devices. It helps monitor mobile user engagement with your job opportunities and company-related career content, split up Functions.
The time watched for video play-pause cycles that are at least 3 seconds split up by Videos. Video auto-looping will continue to increase this metric for each subsequent play.
Total video views with play-pause cycles for at least 3 seconds. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric.