The Engagement Rate by Page Update measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions split up by Page Updates. A higher rate indicates stronger audience interest and content relevance.
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To track Engagement Rate by Page Update using Databox, follow these steps:
The Followers by Country metric on LinkedIn Company Pages shows the countries of your followers, helping you understand your audience's geographical distribution.
Followers by Seniority metric on LinkedIn Company Pages shows the distribution of followers based on their seniority level, such as entry-level, mid-level, or senior management, providing insights into your audience demographics.
The Reactions metric on LinkedIn Company Pages measures the number of likes, comments, and shares on your posts. It helps gauge audience engagement and sentiment towards your content.
The Career Page Views (desktop) by Company Size metric measures the total number of times users view the Careers section of your company's page specifically from desktop devices. This metric helps track desktop traffic and gauge user interest in job opportunities or company culture from non-mobile platforms split up by Company Sizes.
Total Clicks by Page Update metric measures the total number of clicks (engagement) on a specific LinkedIn Company Page update, providing insights into the effectiveness of the content and audience interest.
The Total Engagements by Page Update metric tracks the total interactions (likes, comments, shares, and clicks) received for each specific update or post on your company page. This metric provides insights into which content resonates most with your audience, helping you evaluate the performance of individual updates.
Total video views with play-pause cycles for at least 3 seconds split up by Videos. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric.
Total unique viewers who made engaged plays on the video split up by Videos. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric.