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Impressions by Ad metric refers to the total number of times LinkedIn users have viewed an ad. It is a measure of the ad's visibility and reach on the platform, indicating how many times the ad has been shown to potential customers.

With Databox you can track all your metrics from various data sources in one place.

  • About
  • Technical Details
What is "Ad"?
Impressions by ad is a metric that measures the number of times your LinkedIn ad was shown to your target audience. It indicates the reach of your campaign and the potential visibility of your ad. However, it doesn't necessarily mean that your ad was clicked or engaged with, so it should be analyzed in conjunction with other metrics such as click-through rate and conversion rate to evaluate the success of your campaign.
Example: A tech company's sponsored post received 10,000 impressions, resulting in an increased click-through rate and ultimately driving more traffic to their website.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad using Databox, follow these steps:

  1. 1
    Connect LinkedIn Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad on the Performance screen
  6. 6
    Get Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad
LinkedIn Ads integration with Databox Track Ad from LinkedIn Ads in Databox GET STARTED

LinkedIn Ads Ad included in Dashboard Templates 1

  • Live view

    LinkedIn Ads Performance Overview

    Use this Databoard to track the overview of the account-wide spend, engagement, CPC, impressions, etc.

    LinkedIn Ads

LinkedIn Ads Ad included in Report Templates 1

  • Details

    Paid Ads Report Template

    High-level insights into Facebook Ads, Google Ads, & LinkedIn Ads

    Facebook Ads Google Ads LinkedIn Ads

General

  • Description
    Impressions by Ad metric refers to the total number of times LinkedIn users have viewed an ad. It is a measure of the ad's visibility and reach on the platform, indicating how many times the ad has been shown to potential customers.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2017-11-11

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    Yes
  • Forecasts
    Yes
  • Benchmarks
    No

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