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HubSpot Marketing Contact Lost

The Contact Lost metric in Hubspot measures the percentage of contacts who were previously engaged with your marketing or sales efforts but have since become unresponsive or disconnected.

With Databox you can track all your metrics from various data sources in one place.

Contact Lost 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Contact Lost"?
The Contact Lost metric in Hubspot measures the percentage of contacts who were previously engaged with your business but have not interacted with any of your marketing or sales communications for a period of time. This metric helps you identify potential issues in your customer journey and re-engage with these lost contacts to prevent potential revenue loss.
Example: When analyzing a marketing campaign, the Contact Lost metric can help identify if there was a significant drop in engagement with a particular audience segment over time.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Contact Lost in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Contact Lost using Databox, follow these steps:

  1. 1
    Connect HubSpot Marketing that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Contact Lost on the Performance screen
  6. 6
    Get Contact Lost performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Contact Lost
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
HubSpot Marketing integration with Databox Track Contact Lost from HubSpot Marketing in Databox GET STARTED

Basics

  • Description
    The Contact Lost metric in Hubspot measures the percentage of contacts who were previously engaged with your marketing or sales efforts but have since become unresponsive or disconnected.
  • Category
    Marketing
  • Subcategory
    Contacts
  • Date Added
    2015-07-09
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.hubapi.com/cosemail/v1/dashboard/analyze/interval

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