Unique Purchases

Google Universal Analytics 75 Metrics

Unique Purchases metric shows the number of individual products that were purchased by customers, rather than the total number of purchases made. It helps measure product popularity and sales performance.

With Databox you can track all your metrics from various data sources in one place.

Unique Purchases 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Unique Purchases"?
The Unique Purchases metric in Google Analytics measures the number of individual products sold on your website during a specific time period. This metric counts only one purchase of a product per transaction, regardless of the quantity purchased. This allows you to understand which products are most popular among your customers and track their purchase behavior over time. Tracking unique purchases can provide insight into sales trends and help identify opportunities to optimize your product offerings to increase revenue.
Example: Tracking the number of individual product purchases made during a specific time period to measure the effectiveness of a promotional campaign.

Visualizations

  • Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Unique Purchases in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unique Purchases using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Unique Purchases on the Performance screen
  6. 6
    Get Unique Purchases performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Unique Purchases
Google Universal Analytics integration with Databox Track Unique Purchases from Google Universal Analytics in Databox GET STARTED

Basics

  • Description
    Unique Purchases metric shows the number of individual products that were purchased by customers, rather than the total number of purchases made. It helps measure product popularity and sales performance.
  • Category
    Website Analytics
  • Subcategory
    Purchases
  • Date Added
    2015-04-28
  • Cumulative Support
    Yes
  • Units
    No
  • Favorable Trend
    increasing
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

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