The Transactions by Channel metric in Google Analytics shows the number of completed purchases made on your website, grouped by the channel (e.g. social media, direct, referral) that the user came from before making the purchase.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Transactions by Channel using Databox, follow these steps:
Sessions is a metric in Google Analytics that represents a group of interactions made by a single user during a specified time period on a website or app.
The Users metric in Google Analytics represents the number of unique individuals who have visited a website or app within a given time period. It is an important metric for measuring audience size and engagement.
The Goal Completion by Source metric shows the sources (e.g. search engines, social media, direct traffic) that generated the most conversions or goal completions on your website.
Goal Value is a metric in Google Analytics that helps you assign a specific financial value to each completed goal. By assigning a monetary value to each goal, you can track and measure the ROI of your online campaigns and better understand the profitability of your website.
AOV by Channel metric refers to the average order value generated by each traffic source or channel (e.g. social media, organic search, direct). This metric provides insights into which channels are driving higher-value transactions and helps optimize marketing efforts to increase revenue.
Unique Purchases metric shows the number of individual products that were purchased by customers, rather than the total number of purchases made. It helps measure product popularity and sales performance.
Screen View is a Google Analytics metric that tracks the number of times users load a particular screen or page within a mobile app or website.
Screens / Session is a metric that shows how many screens a user views before leaving a website or app. It provides insights into user engagement and can help identify potential areas for improvement in app or website design.