AOV by Channel

Google Universal Analytics 75 Metrics

AOV by Channel metric refers to the average order value generated by each traffic source or channel (e.g. social media, organic search, direct). This metric provides insights into which channels are driving higher-value transactions and helps optimize marketing efforts to increase revenue.

With Databox you can track all your metrics from various data sources in one place.

AOV by Channel 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "AOV by Channel"?
AOV by Channel is a metric that measures the average order value (AOV) of transactions coming from different marketing or traffic channels, such as direct, organic search, paid search, or social media. By analyzing this metric, you can identify which channels are driving higher AOVs and optimize your marketing strategies accordingly, potentially increasing revenue and profitability.
Example: The AOV by Channel metric can help an e-commerce business identify which marketing channels (such as email, social media, or search) are driving the highest average order value, allowing them to optimize their marketing budget accordingly.

Visualizations

  • Bar and Line Chart

    Used to show comparisons between values.

How to track AOV by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track AOV by Channel using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put AOV by Channel on the Performance screen
  6. 6
    Get AOV by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of AOV by Channel
Google Universal Analytics integration with Databox Track AOV by Channel from Google Universal Analytics in Databox GET STARTED

Basics

  • Description
    AOV by Channel metric refers to the average order value generated by each traffic source or channel (e.g. social media, organic search, direct). This metric provides insights into which channels are driving higher-value transactions and helps optimize marketing efforts to increase revenue.
  • Category
    Website Analytics
  • Subcategory
    Orders
  • Date Added
    2015-04-28
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Favorable Trend
    increasing
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

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