Google Universal Analytics Transactions per User by Source

Transactions per User by Source is a metric in Google Analytics that calculates the average number of transactions per user for each traffic source, such as organic search, paid search, social media, email, etc. It helps you understand which sources are driving the most revenue and where to focus your marketing efforts.

With Databox you can track all your metrics from various data sources in one place.

Transactions per User by Source 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Transactions per User by Source"?
The Transactions per User by Source metric is a measure of how many purchase transactions are made on a website or app by users from different traffic sources. This metric helps to identify which sources are driving the most valuable traffic to a site in terms of the number of transactions per user, and can be used to optimize campaigns targeting these sources for maximum ROI. It can also indicate which sources are underperforming and require further investigation to identify potential issues or opportunities for improvement.
Example: The Transactions per User by Source metric reveals which sources bring users who are more likely to complete a purchase. For example, if social media users have a significantly higher number of transactions per user compared to organic search users, a business can adjust their marketing strategy to focus more on social media.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Transactions per User by Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Transactions per User by Source using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Transactions per User by Source on the Performance screen
  6. 6
    Get Transactions per User by Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Transactions per User by Source
Google Universal Analytics integration with Databox Track Transactions per User by Source from Google Universal Analytics in Databox GET STARTED

Basics

  • Description
    Transactions per User by Source is a metric in Google Analytics that calculates the average number of transactions per user for each traffic source, such as organic search, paid search, social media, email, etc. It helps you understand which sources are driving the most revenue and where to focus your marketing efforts.
  • Category
    Website Analytics
  • Subcategory
    Transactions
  • Date Added
    2015-04-28
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

Track all of your key business metrics from one screen

GET STARTED
Databox app preview