Google Universal Analytics Avg. Revenue per User

The Avg. Revenue per User metric measures the average amount of revenue generated per user on a website or app, providing insights into the overall profitability of the user base.

With Databox you can track all your metrics from various data sources in one place.

Avg. Revenue per User 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Avg. Revenue per User"?
The Avg. Revenue per User (ARPU) metric is a measurement of the amount of revenue generated by an average user within a specific period. It is commonly used in marketing and advertising to evaluate the effectiveness of a campaign in generating revenue. ARPU can be calculated by dividing the total revenue by the number of active users. This metric allows businesses to optimize their marketing strategies and focus on attracting high-value users to increase revenue growth.
Example: An e-commerce company wants to evaluate the effectiveness of its marketing campaigns. The company uses Avg. Revenue per User to identify which campaigns lead to higher revenue per user and make adjustments to optimize their campaigns.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Avg. Revenue per User in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Avg. Revenue per User using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Avg. Revenue per User on the Performance screen
  6. 6
    Get Avg. Revenue per User performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Avg. Revenue per User
Google Universal Analytics integration with Databox Track Avg. Revenue per User from Google Universal Analytics in Databox GET STARTED

Google Universal Analytics Avg. Revenue per User included in Dashboard Templates 1

  • Live view

    Conversion & Loyalty Analytics

    This template offers overall sales insights with a focus primarily around returning customers to gauge brand loyalty.

    Shopify Google Universal Analytics

Basics

  • Description
    The Avg. Revenue per User metric measures the average amount of revenue generated per user on a website or app, providing insights into the overall profitability of the user base.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2015-04-28
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

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