Google Universal Analytics Transactions by Source

The Transactions by Source metric in Google Analytics shows the number of completed purchases that originated from different sources such as direct, organic search, paid search, social, referral, and email.

With Databox you can track all your metrics from various data sources in one place.

Transactions by Source 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Transactions by Source"?
The Transactions by Source metric in Google Analytics displays the number of completed transactions that originated from different sources such as direct, organic search, paid search, referral, social media, email, and others. This metric helps identify which sources are driving the most revenue, allowing businesses to optimize their marketing efforts and allocate budgets accordingly. It is an essential tool for understanding the effectiveness of different marketing channels and improving overall ROI.
Example: Transactions by Source can help an e-commerce site identify which marketing channels generate the most revenue during a specific time period, allowing them to adjust their marketing budget accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Transactions by Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Transactions by Source using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Transactions by Source on the Performance screen
  6. 6
    Get Transactions by Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Transactions by Source
Google Universal Analytics integration with Databox Track Transactions by Source from Google Universal Analytics in Databox GET STARTED

Basics

  • Description
    The Transactions by Source metric in Google Analytics shows the number of completed purchases that originated from different sources such as direct, organic search, paid search, social, referral, and email.
  • Category
    Website Analytics
  • Subcategory
    Transactions
  • Date Added
    2015-04-28
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

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