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Google Analytics 4 Active Users by Session Medium

The Active Users by Session Medium metric shows the number of unique users who have had at least one session on your website or app, broken down by the medium that brought them to your site (e.g. organic search, paid search, social media, etc.)

With Databox you can track all your metrics from various data sources in one place.

Active Users by Session Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Active Users by Session Medium"?
The Active Users by Session Medium metric tracks the number of users who interacted with a website or app within a specific time frame, grouped by the medium through which they accessed the site or app (such as organic search, paid search, social media, etc.). This metric is helpful for understanding which channels are driving the most engagement and traffic to your website or app, allowing you to optimize your marketing strategies accordingly.
Example: Example: A business owner wants to compare the number of active users for their website from direct traffic vs. social media traffic over a specific time period to determine which medium drives more engagement. They use the Active Users by Session Medium metric to make the comparison.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Active Users by Session Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Active Users by Session Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Active Users by Session Medium on the Performance screen
  6. 6
    Get Active Users by Session Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Active Users by Session Medium
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Analytics 4 integration with Databox Track Active Users by Session Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Active Users by Session Medium metric shows the number of unique users who have had at least one session on your website or app, broken down by the medium that brought them to your site (e.g. organic search, paid search, social media, etc.)
  • Category
    Website Analytics
  • Subcategory
    Users
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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