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Inbound Social Media Performance
Inbound Social Media Performance
Facebook Pages
Net Likes
Net Likes is the difference between the number of people who have liked and unliked your Facebook page over a specific time period. It helps monitor audience engagement and the growth of your page.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
- Notes
What is "Net Likes"?
Net Likes is a Facebook metric that measures the number of page likes gained or lost in a selected time period. It takes into account both the number of people who have liked and unliked your page during that time period. A positive net likes value indicates an increase in page likes, while a negative value indicates a decrease. This metric helps page owners understand their audience engagement and popularity over time.
Example: A fashion brand can use Net Likes to measure the success of their latest Instagram campaign and track how many new followers they've gained from it.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Net Likes in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Net Likes using Databox, follow these steps:
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1Connect Facebook Pages that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Net Likes on the Performance screen
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6Get Net Likes performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Net Likes
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Facebook Pages Net Likes included in Dashboard Templates 1
General
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DescriptionNet Likes is the difference between the number of people who have liked and unliked your Facebook page over a specific time period. It helps monitor audience engagement and the growth of your page.
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CategorySocial Media
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SubcategoryLikes
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Date Added2015-04-28
Specification
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Metric Typegeneral
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DimensionalNo
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 2 years ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
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How are the values for metric ‘Net Likes’ calculated?
Databox calculates the values for this metric because the Meta API does not provide values for the metric directly. The calculation used is the number of ‘Page Likes’ minus the number of ‘Page Unlikes’ during the specified Date Range.
These are ‘unique’ metrics, described in the Meta API Page Insights document as ‘page_fan_adds_unique’ minus ‘page_fan_removes_unique’.
Related Metrics
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SEMrush
Warnings
The Warnings metric in SEMrush indicates potential issues with a website's SEO performance, including technical errors, security issues, and other factors that could harm the site's rankings.
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Facebook Ads
Page Likes
Page Likes is a Facebook Ads metric that measures the number of people who have liked your Facebook Page. It is a key indicator of your Page's popularity and reach and can also help increase organic reach and engagement.
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Facebook Pages
Page Likes
The Page Likes metric provides the total number of users who have clicked the "Like" button on a Facebook Page to show their support and receive updates from the Page in their News Feed.
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Facebook Pages
Page Unlikes
The Page Unlikes metric measures the number of people who have unliked your Facebook Page. It can help you identify patterns in content or other factors that may be causing people to unfollow your page.
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Facebook Pages
Post Impressions by Post
Post Impressions by Post is a metric that measures the number of times a particular Facebook post has been seen by users. It tracks individual post performance and provides insights into which ones are most engaging and successful.
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Facebook Pages
Post Reach by Post
The Post Reach by Post metric measures the number of unique users who have seen a particular post on a Facebook page during a specific time period.
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Facebook Pages
Page Impressions - Non Viral
The number of times any content from your Page entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
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Facebook Pages
Click-to-play 30-Second Video Views
The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
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