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Facebook Pages Net Likes

Net Likes is the difference between the number of people who have liked and unliked your Facebook page over a specific time period. It helps monitor audience engagement and the growth of your page.

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Net Likes 2.190,879 Start tracking this metric
  • About
  • Technical Details
  • Notes
What is "Net Likes"?
Net Likes is a Facebook metric that measures the number of page likes gained or lost in a selected time period. It takes into account both the number of people who have liked and unliked your page during that time period. A positive net likes value indicates an increase in page likes, while a negative value indicates a decrease. This metric helps page owners understand their audience engagement and popularity over time.
Example: A fashion brand can use Net Likes to measure the success of their latest Instagram campaign and track how many new followers they've gained from it.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Net Likes in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Net Likes using Databox, follow these steps:

  1. 1
    Connect Facebook Pages that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Net Likes on the Performance screen
  6. 6
    Get Net Likes performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Net Likes
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Facebook Pages integration with Databox Track Net Likes from Facebook Pages in Databox GET STARTED

Facebook Pages Net Likes included in Dashboard Templates 1

  • Live view

    Inbound Social Media Performance

    Inbound Social Media Performance

    X (Twitter) HubSpot Marketing LinkedIn Company Pages Instagram Business Facebook Pages

General

  • Description
    Net Likes is the difference between the number of people who have liked and unliked your Facebook page over a specific time period. It helps monitor audience engagement and the growth of your page.
  • Category
    Social Media
  • Subcategory
    Likes
  • Date Added
    2015-04-28

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 2 years ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

  • How are the values for metric ‘Net Likes’ calculated?

    Databox calculates the values for this metric because the Meta API does not provide values for the metric directly. The calculation used is the number of ‘Page Likes’ minus the number of ‘Page Unlikes’ during the specified Date Range.
    These are ‘unique’ metrics, described in the Meta API Page Insights document as ‘page_fan_adds_unique’ minus ‘page_fan_removes_unique’.

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