Frequency by Campaign is a metric that measures the average number of times an ad is shown to each person in your target audience. It helps you understand how often your ads are being shown to the same people and can indicate potential ad fatigue or audience saturation.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency by Campaign using Databox, follow these steps:
Frequency by Ad Set is a metric that measures how often a single person sees an ad within a set time frame. It helps prevent ad fatigue and determines if the target audience is too narrow.
CTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.
Link Clicks by Ad Set shows the total number of clicks on links in your ad set, reflecting the effectiveness of your ad messages.
Post Reactions by Campaign is a metric that measures the total number of reactions (likes, loves, haha, wow, sad, angry) a specific campaign has received on its posts. It helps to evaluate the engagement of the target audience with the campaign and its impact.
Post Shares by Ad Set is a metric that measures the number of times ads within an ad set have been shared on Facebook during a specific time period. It helps evaluate the success of an ad campaign by showing how effectively it's engaging your target audience and reaching a wider audience through social sharing.
The Leads by Campaign metric measures the number of leads generated by each Facebook ad campaign, helping businesses track the effectiveness of their ad campaigns in terms of lead generation.
Purchase ROAS measures the revenue generated from an ad campaign against the cost of running that campaign. It helps advertisers understand how much money they're making or losing on a single ad or ad set.
The Adds to Cart by Campaign metric tracks the number of times users added items to their cart after clicking on a particular campaign ad. It helps measure the effectiveness of a campaign in driving potential customers towards making a purchase.