Frequency by Campaign is a metric that measures the average number of times an ad is shown to each person in your target audience. It helps you understand how often your ads are being shown to the same people and can indicate potential ad fatigue or audience saturation.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency by Campaign using Databox, follow these steps:
CPP by Ad Set represents the (estimated) average cost to reach 1,000 people split up by Ad Sets.
CTR (All) by Ad Set is a metric that measures the total number of clicks on an ad set divided by its total number of impressions, indicating the effectiveness of your ad set in generating engagement and interest among viewers.
CPC (All) is the cost per click metric that measures the average amount paid for all clicks on an ad, including link clicks, likes, comments, and shares.
Post Comments by Campaign metric shows the number of comments received on Facebook posts within a particular campaign, helping measure engagement and social interaction.
The Page Likes by Ad metric measures the number of new Facebook Page likes generated by an ad campaign. It helps advertisers understand the effectiveness of their ads in driving new followers and increasing brand awareness.
Purchase ROAS by Ad Set metric shows the revenue generated from purchases divided by the cost of the ad set. It measures the effectiveness of ad sets in driving profitable sales and helps optimize campaigns for maximum return on ad spend.
Cost Per App Install by Campaign is the average cost for acquiring a single installation of an app through a specific advertising campaign on Facebook.
The Adds to Cart by Ad Set metric measures the number of times an ad campaign or set has resulted in a user clicking the "Add to Cart" button on your website, providing insight into which ad sets are most effective in driving conversions.