MRR stands for Monthly Recurring Revenue, which measures the predictable revenue generated by subscription-based businesses on a monthly basis.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track MRR using Databox, follow these steps:
Downloads by Country is a metric that tracks the number of app or game downloads in each country, providing insights into the app's popularity and reach.
Net Educational Revenue is the total revenue generated by an educational app or game, minus any refunds, chargebacks, or fees associated with the transaction.
The Gross In-App Purchases Revenue by Country metric shows the total amount of revenue generated through in-app purchases, broken down by country.
Gross MRR by Country measures the total monthly recurring revenue generated by an app in each country, before accounting for any expenses or deductions.
Churn by Country measures the rate at which app users discontinue usage of an app in different countries, providing insights into user retention and potential reasons for lost users.
The Renewals by Country metric in AppFigures shows the total number of subscription renewals per country, indicating which countries generate the most renewals for a particular app.
The New Trial Grace by Country metric in AppFigures measures the number of users who continue to use a subscription after their free trial expires, broken down by country.
Ad Campaign Installs are the number of app installs resulting from specific advertising campaigns on various platforms, such as social media or search engines.