Gross MRR is the total amount of monthly recurring revenue earned by an app or service before accounting for any discounts, refunds, or cancellations.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Gross MRR using Databox, follow these steps:
Use this free and customizable Appfigures Subscriptions Performance Dashboard Template to drill deep into your subscription tracking and have clear insight into your subscriptions by country and your net revenue.
This metric shows the total number of active subscriptions (recurring revenue) on a specific date, segmented by the country where the subscription was purchased.
The New Trials metric in AppFigures records the number of new trial users that have downloaded and started using your app during a specified period of time.
Transitions out by Country is a metric that shows the number of times users exited an app after opening it, grouped by the countries where these exits occurred.
Grace Recovery by Country is a metric that shows the number of countries where the app has recovered from a negative rating or review and received higher ratings or positive reviews in a given time period.
The Ads Revenue by Country metric shows the amount of revenue generated by ads in different countries. This helps to identify profitable markets and optimize ad targeting strategies.
Ad Campaign CPA (Cost Per Acquisition) represents the cost incurred for each successful app install or action attributed to a specific advertising campaign. It helps measure ad effectiveness and optimize campaign budget allocation.
This metric shows the amount of money earned from sales of an app, after App Store fees have been taken into account.
Estimated Payment Revenue is the amount of money an app developer will receive from app store sales after Apple or Google takes their commission.