Gross MRR is the total amount of monthly recurring revenue earned by an app or service before accounting for any discounts, refunds, or cancellations.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Gross MRR using Databox, follow these steps:
Use this free and customizable Appfigures Subscriptions Performance Dashboard Template to drill deep into your subscription tracking and have clear insight into your subscriptions by country and your net revenue.
This metric shows the total revenue earned by an app, broken down by country of sale. It helps app developers understand which countries contribute the most to their app's revenue.
Total Gross Revenue is a metric that measures the total revenue generated by an app from all sources, including in-app purchases, subscriptions, and paid downloads, before deducting any fees or commissions.
The First Year Subscribers by Country metric in AppFigures measures the number of subscribers who have been subscribed to a particular app for the first time within the first year of its launch in each country.
The Non First Year Subscribers by Country metric shows the number of subscribers who have been with the app for more than one year, grouped by country.
Transitions out by Country is a metric that shows the number of times users exited an app after opening it, grouped by the countries where these exits occurred.
Ads ECPM (Effective Cost per Mille) is a metric that measures the revenue generated by every 1000 ad impressions. It helps app developers to understand the effectiveness of their ad monetization strategy and to optimize their ad placements.
Ads Requests Filled is a metric that measures the number of times an ad was successfully displayed to a user after a request was made by the app or website. It indicates the effectiveness of ad serving and revenue opportunities for publishers.
Ad Campaign CPA (Cost Per Acquisition) represents the cost incurred for each successful app install or action attributed to a specific advertising campaign. It helps measure ad effectiveness and optimize campaign budget allocation.