Appfigures
Gross MRR Gross MRR is the total amount of monthly recurring revenue earned by an app or service before accounting for any discounts, refunds, or cancellations.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Gross MRR using Databox, follow these steps:
Goals
Scorecards
Metric Digest
Metric Builder
Data Calculations
Performance ScreenUse this free and customizable Appfigures Subscriptions Performance Dashboard Template to drill deep into your subscription tracking and have clear insight into your subscriptions by country and your net revenue.
Appfigures
Ad Units Revenue is a metric that tracks the total revenue generated from ads displayed in an app, broken down by ad type and source.
Appfigures
The Gross In-App Purchases Revenue by Country metric shows the total amount of revenue generated through in-app purchases, broken down by country.
Appfigures
The Gross Educational Program Revenue by Country metric measures the total income generated by educational programs in each country, including tuition fees, grants, and other sources of funding.
Appfigures
The Revenue Refunds metric tracks the total amount of revenue refunded by app stores to users who have requested a refund for an app or in-app purchase.
Appfigures
Active Discounted Subscriptions metric tracks the number of active subscriptions that were purchased using a discount or promotion.
Appfigures
The Cancelled Trials by Country metric in AppFigures measures the number of free trials that were cancelled by users from each country within a certain time period.
Appfigures
The Ads Revenue by Country metric shows the amount of revenue generated by ads in different countries. This helps to identify profitable markets and optimize ad targeting strategies.
Appfigures
The Ads CTR (Click-Through Rate) metric measures the percentage of ad clicks compared to the number of ad views. It indicates the effectiveness of an ad at generating clicks and driving traffic to a website or app.
