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Appfigures Gross MRR

Gross MRR is the total amount of monthly recurring revenue earned by an app or service before accounting for any discounts, refunds, or cancellations.

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Gross MRR 2.190,879

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About
Technical Details

Gross MRR (Monthly Recurring Revenue) is a metric that calculates the total revenue generated by all of a company's subscription plans on a monthly basis before any deductions or discounts. This includes revenue generated by new sign-ups, upgrades, downgrades, and cancellations. It is a crucial metric for SaaS (Software as a Service) companies to track their revenue and growth, as well as to monitor customer behavior and retention. Understanding Gross MRR can help businesses make more informed decisions about pricing, product development, and marketing strategies.

Example: For a subscription-based mobile app, Gross MRR metric can show the total monthly revenue generated from all users without any deductions such as discounts or refunds.

Visualizations

Number

Used to show a simple Metric or to draw attention to one key number.

How to track Gross MRR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Gross MRR using Databox, follow these steps:

1
Connect Appfigures that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put Gross MRR on the Performance screen
6
Get Gross MRR performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of Gross MRR

Goals

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