Ads ECPM by Country is a metric that shows the revenue earned per thousand ad impressions in different countries. It helps app developers understand which countries are generating higher ad revenue and optimize their ad strategies accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ads ECPM by Country using Databox, follow these steps:
Net Standard Revenue is a metric that represents the total revenue generated by an app, minus any refunds, chargebacks, and transaction fees, on a standardized basis for easy comparison to other apps.
This metric shows the total number of active subscriptions (recurring revenue) on a specific date, segmented by the country where the subscription was purchased.
Cancellations metric in AppFigures refers to the number of times users have cancelled their subscriptions or in-app purchases within a specified time period.
Churn by Country measures the rate at which app users discontinue usage of an app in different countries, providing insights into user retention and potential reasons for lost users.
Reactivations by Country measures the number of users who have reinstalled or reactivated an app in a specific country. It helps track the effectiveness of marketing efforts aimed at bringing back lapsed users and identifies regions where these efforts have been successful.
Active Grace by Country measures the percentage of active paying customers relative to total app installs for a specific country, indicating the app's monetization effectiveness.
The Ad Campaign Impressions by Country metric tracks how many times an ad has been displayed to users in different countries. This helps businesses analyze the reach and effectiveness of their advertising efforts in specific regions.
The Estimated Revenue by Country metric shows the amount of income generated by an app in each specific country over a selected period of time.