The Campaigns metric in ActiveCampaign measures the efficacy of email marketing campaigns by tracking statistics such as open rates, click-through rates, and conversions.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Campaigns using Databox, follow these steps:
This dashboard gives you a full overview of all your ActiveCampaign marketing and sales metrics.
The Bounced Contacts metric represents the number of emails that were not delivered to the intended recipient due to factors such as invalid email addresses or full inboxes.
The Bounces by Campaign metric measures the number of emails that were not successfully delivered to the recipient's inbox and were returned to the sender, categorized by the marketing campaign that was used to send them.
The Sent Emails by Campaign metric measures how many emails were sent out during a specific campaign. It helps track the overall reach of a campaign and can be used to evaluate its effectiveness in terms of driving engagement and conversions.
The Unsubscribers by Campaign metric shows the number of contacts who have unsubscribed from a specific email campaign. It helps to measure the effectiveness of the campaign and understand which content or messaging may be causing recipients to opt-out.
The Send Date by Campaign metric shows the dates when emails were sent out for each individual campaign, allowing for analysis of email send patterns and optimization of future campaign timing.
The Contacts Entered by Automation metric measures the number of new contacts that were added to your ActiveCampaign account through an automation, such as a form submission or an imported CSV file.
The Open Deals Amount by Stage metric shows the total value of deals that are currently open, organized by each stage of the sales process.
The Lost Deals Amount by Stage metric in ActiveCampaign shows the total monetary value of deals that were lost at each stage of the sales pipeline.