New tools to improve performance
If you don’t use Facebook Ads, you can pull data from any of our 100+ one-click, native integrations or
from spreadsheets, databases and other APIs.
With this Facebook Ads campaign performance template, you’ll be able to discover your most popular ads and see which campaigns have the highest ROI. No more guessing which campaigns need adjustments––simply connect your Facebook Ads account and you’ll learn:
What other campaign metrics can you track and visualize with our integration with Facebook Ads? Almost anything:
In Databox there are almost 100 Facebook Ads metrics already built and ready for you to visualize in a variety of different ways. With the use of Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Facebook Ads widens.
Read more about Databox’s Facebook Ads integration.
The Clicks (All) metric on Facebook Ads shows the total number of clicks on an ad, including link clicks, reactions, comments, shares, and more.
Impressions refer to the number of times an ad was displayed to a user on a social media platform like Facebook. It does not necessarily mean that the user interacted with the ad, but simply that it was shown to them.
The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.
Impressions by Ad is the number of times your ad was displayed to users on Facebook or Instagram, regardless of whether they clicked on it or not. It indicates the reach of your ad campaign.
Impressions by Ad Set metric tracks the number of times the ads in a particular ad set are displayed to Facebook users. This metric is used to measure the reach and frequency of ad campaigns.
Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to
include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step toward actually improving performance. So, what can you do when any of these metrics are trending down?
We’ve collected a few resources that contain tips from hundreds of other paid marketers on how to improve your ad and campaign engagement, increase conversion rates, increase awareness and traffic, and reduce your ad costs.
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