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Customer Churn Rate
Customer Churn Rate measures the percentage of customers who cancel or stop subscribing to a product or service over a specific period of time.
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Net MRR Churn Rate
Net MRR Churn Rate measures the rate at which recurring revenue is lost due to downgrades, cancellations, and churned customers, accounting for any expansion revenue from upsells or cross-sells.
- Revenue Churn Rate - ChartMogul