Dashboard Examples / Marketing / Web Analytics / E-commerce Audience & Customers Overview (Shopify + GA4)
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E-commerce Audience & Customers Overview (Shopify + GA4) Dashboard Template

Template created by Databox Databox

Use this free, easy-to-use, and customizable E-commerce Audience & Customers Overview Dashboard Template to unify your Shopify and Google Analytics 4 data in one place. Track website traffic, customer demographics, and purchasing behaviors to gain deeper insights into your store’s performance. With automated data syncing, save time, identify growth opportunities, and make informed, data-driven decisions—without the hassle of manual reporting.

Uses one-click integrations:

  • Google Analytics 4 Google Analytics 4
  • Shopify Shopify

If you don’t use Google Analytics 4 or Shopify, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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Google Analytics 4 Google Analytics 4 metrics included in this template
  • % New Users
  • Total Users

    Total Users metric counts the number of unique users who visited a website or app within a given time period, regardless of how many times they visited or actions they took.

Shopify Shopify metrics included in this template
  • Orders by Billing Country

    The Orders by Billing Country metric shows the number of orders placed by customers based on their billing country. It helps track the geographic distribution of sales and is useful in making decisions related to marketing and advertising strategies.

  • Gross Sales by Billing Country

    Equates to product Selling Price x Ordered Quantity during the specified Date Range split up by Billing Country.

  • New Customers Rate

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Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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