E-commerce Financial Dashboard (WooCommerce + Xero) Dashboard Template

Template created by Databox Databox

Use this free, easy-to-use, and customizable E-commerce Financial Dashboard (WooCommerce + Xero) to optimize e-commerce leadership. Monitor the sales funnel, performance, profit & loss, revenue, expenses, and cash flow metrics for actionable insights. This dashboard tracks key metrics such as Sales, Orders, Revenue, Gross Profit, Expenses (Cash), Net Profit, Net Cash Flow, Sales & Orders, Revenue & Expenses, Average Order Value, Net Cash Flow (Last 12 Months), and P&L Overview, helping you make data-driven decisions and optimize your financial performance.

By integrating with WooCommerce + Xero, this dashboard ensures seamless data tracking and analysis for better insights into your business finances.

Uses one-click integrations:

  • Xero Xero
  • WooCommerce WooCommerce

If you don’t use Xero or WooCommerce, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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Xero Xero metrics included in this template
  • Cash Surplus (Deficit)

    Cash Surplus (Deficit) is a financial metric that measures whether a business has more cash inflows than outflows (surplus) or more outflows than inflows (deficit) in a given period.

  • Expenses

    The Expenses metric in Xero tracks the money spent by a business on various costs such as office supplies, rent, utilities, and employee salaries. It helps in analyzing the company's financial health by providing insights into where the money is being spent and how it can be optimized.

  • Gross Profit Margin

    Gross Profit Margin is a financial metric that measures how much profit a company makes after deducting the cost of goods sold from its revenue.

  • Net Profit

    Net profit is the amount of revenue a business earns after deducting all expenses, including taxes and interest. It reflects a company's overall profitability and is a key measure of financial success.

  • Total Operating Expenses

    The Total Operating Expenses metric in Xero represents the sum of all expenses incurred by a business during its normal operations, including salaries, rent, utilities, and other overhead costs.

WooCommerce WooCommerce metrics included in this template
  • Gross Sales

    Gross sales from the Revenue report in WooCommerce Analytics, representing overall revenue generated.

  • Total Sales (Legacy)

    Total Sales is a metric that represents the overall revenue generated from all products or services sold by a business within a specific period.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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