Use this databoard to answer key FB Ad Campaign questions
- Is your goal is generate website traffic?
- Do you want to build custom audiences or to warm a cold audience?
- What are the most popular ads are by reach and clicks?
Key Metrics (Campaign Level)
- Link Clicks, Spend, CPM, Frequency, Reach
- Post Reactions, Post Shares, Post Comments, Post Likes
- Total Website Clicks, Cost per Click, Amount Spent, CPM
- Website Clicks, Most Popular Ads