Audience Building & Brand Awareness

This databoard shows you the KPI's needed to accurately understand the cost of a website click campaign. Use it to make sure money spent is turning into money earned through your FB Ad campaigns.

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Used one-click connectors:

  • Facebook Ads Facebook Ads

If you don’t use Facebook Ads, we can pull data from 50+ cloud data sources. And you can push your own data too (API Docs).

Use this databoard to answer key FB Ad Campaign questions

  • Is your goal is generate website traffic?
  • Do you want to build custom audiences or to warm a cold audience?
  • What are the most popular ads are by reach and clicks?

Key Metrics (Campaign Level)

  • Link Clicks, Spend, CPM, Frequency, Reach
  • Post Reactions, Post Shares, Post Comments, Post Likes
  • Total Website Clicks, Cost per Click, Amount Spent, CPM
  • Website Clicks, Most Popular Ads