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Wistia Play Rate

Play Rate is the percentage of pageviews that resulted in the video being played. It helps measure the effectiveness of video content in attracting and engaging viewers.

With Databox you can track all your metrics from various data sources in one place.

Play Rate 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Play Rate"?
Play Rate is a video engagement metric that represents the percentage of website visitors who clicked the play button on a Wistia video. Its calculated by dividing the number of plays by the number of video impressions. Play Rate is a valuable metric that measures video engagement and helps determine the effectiveness of a video's placement on a webpage. A high Play Rate is an indication that the video content is compelling and engaging, whereas a low Play Rate may suggest that the video content or placement needs to be improved.
Example: Play Rate metric can be used to track the engagement of the audience with a video, specifically, how many people started watching the video out of total visitors to the page with the video embedded.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Play Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Play Rate using Databox, follow these steps:

  1. 1
    Connect Wistia that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Play Rate on the Performance screen
  6. 6
    Get Play Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Play Rate
Wistia integration with Databox Track Play Rate from Wistia in Databox GET STARTED

General

  • Description
    Play Rate is the percentage of pageviews that resulted in the video being played. It helps measure the effectiveness of video content in attracting and engaging viewers.
  • Category
    Video Marketing
  • Subcategory
    Video plays
  • Date Added
    2016-02-15

Specification

  • Metric Type
    current
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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