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Wistia Play Rate

Play Rate is the percentage of pageviews that resulted in the video being played. It helps measure the effectiveness of video content in attracting and engaging viewers.

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  • About
  • Tech details
What is "Play Rate"?
Play Rate is a video engagement metric that represents the percentage of website visitors who clicked the play button on a Wistia video. Its calculated by dividing the number of plays by the number of video impressions. Play Rate is a valuable metric that measures video engagement and helps determine the effectiveness of a video's placement on a webpage. A high Play Rate is an indication that the video content is compelling and engaging, whereas a low Play Rate may suggest that the video content or placement needs to be improved.
Example: Play Rate metric can be used to track the engagement of the audience with a video, specifically, how many people started watching the video out of total visitors to the page with the video embedded.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Play Rate in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Play Rate using Databox, follow these steps:

  1. 1
    Connect Wistia that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Play Rate on the Performance screen
  6. 6
    Get Play Rate performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Play Rate
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Wistia integration with Databox Track Play Rate from Wistia in Databox GET STARTED

Basics

  • Description
    Play Rate is the percentage of pageviews that resulted in the video being played. It helps measure the effectiveness of video content in attracting and engaging viewers.
  • Category
    Video Marketing
  • Subcategory
    Video plays
  • Date Added
    2016-02-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Historical Data
    No
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    current Learn more
  • API Endpoint
    stats/medias/{id}.json

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