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Stripe
New Trials
New Trials metric counts the total number of new subscriptions that started with a free trial period over a specific time period.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "New Trials"?
The New Trials metric provides a comprehensive overview of the number of new subscriptions that have initiated with a free trial period within a specified timeframe. This metric serves as a critical barometer for assessing customer acquisition strategies and evaluating the appeal of our offerings.
Example: Analyzing trends in New Trials metric helps assess the impact of marketing efforts and guides strategies for attracting and converting new customers, driving business growth.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track New Trials in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track New Trials using Databox, follow these steps:
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1Connect Stripe that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put New Trials on the Performance screen
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6Get New Trials performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of New Trials
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionNew Trials metric counts the total number of new subscriptions that started with a free trial period over a specific time period.
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CategoryPayment Processing
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SubcategoryCustomers
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Date Added2015-04-28
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Cumulative SupportYes
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UnitsNo
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Granularitieshourly, daily, weekly, monthly, quarterly, yearly, allTime
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportYes
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Media SupportNo
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DimensionN/A
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Metric Typeevent Learn more
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API Endpointhttps://api.stripe.com/v1/subscriptions
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Customers metric reflects the total number of unique customer accounts that have made transactions through Stripe.
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ARR (excl. Canceled Subscriptions)
ARR (excl. Canceled Subscriptions) stands for Annual Recurring Revenue excluding Canceled Subscriptions, a metric that calculates the total amount of revenue a SaaS company generates from its recurring subscription fees in a given year. It's a key metric to measure the growth and predict the future revenue of a SaaS business.
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New MRR
New MRR is a metric used in Stripe to measure the total amount of recurring revenue generated by new customers who have signed up for a subscription or recurring product in a particular period.
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Churned ARR by Plan Name
The Churned ARR by Plan Name metric measures the amount of revenue lost in a year due to customers canceling specific subscription plans.
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New Subscriptions (incl. Trials and Inactive Plans) by Plan Name
New Subscriptions (incl. Trials and Inactive Plans) by Plan Name metric measures the number of new subscriptions including Trials, Active Plans, and Inactive Plans created for each plan in a given time frame, providing insights into the performance and popularity of different subscription plans.
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Churned Customers (Delinquent)
Churned Customers (Delinquent) metric measures the number of customers who fail to pay recurring payments and cancel their subscription. This helps to track the loss of revenue due to customer attrition.
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MRR Upgrades
MRR Upgrades measures the total increase in Monthly Recurring Revenue (MRR) from existing customers who upgraded to a higher-priced subscription plan.
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Sent Invoices
Sent Invoices metric refers to the total amount of invoices sent to customers during a specific period. It is a useful measure of a company's invoicing and billing performance, and can help identify any issues or opportunities for improvement in the invoicing process.
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