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Matomo Actions

The Actions metric in Matomo measures user interactions on a website, such as clicks, downloads, and video plays, providing insight into user behavior.

With Databox you can track all your metrics from various data sources in one place.

Actions 2.190,879 Start tracking this metric
  • About
  • Tech details

What Are Actions

Actions refer to specific interactions that visitors have with your website.

These interactions can encompass a wide range of activities, such as clicking on a link, downloading an ebook, submitting a form, watching a video, making a purchase, or any other measurable activity that you consider relevant to your website’s goals.

Actions help businesses understand how users are interacting with the website, which pages are performing well, and which areas may need improvement.

How to Increase the Number of Actions

Regardless of your industry or specific goals, increasing the number of actions users take on your website is always one of the main objectives for any online business.

If you’re successfully encouraging visitors to perform more actions, you directly enhance user engagement and boost website conversion rates.

Now, let’s check out a few effective strategies to help you maximize the number of actions users take on your website:

  • Enable site search tracking to understand what users search for on your website: Site search tracking is a tool that allows you to gain insights into what your website visitors are specifically looking for. By analyzing the search queries that users make on your website, you can get valuable information about their intent, interests, and pain points.
  • Use segments to analyze user behavior in specific groups: Segmentation allows you to divide your website visitors into different groups based on shared characteristics or behaviors. By creating segments, you can analyze user behavior for each group separately, gaining deeper insights into each cohort’s actions. You can segment your audience in a variety of ways, such as demographics (age, gender, location), traffic source (organic, paid, referral), behavior (new vs. returning visitors), and more.
  • Use heat maps to understand how users interact with your website content: Heat maps are visual representations that display the areas of your website that receive the most user attention. They use color coding to highlight which sections of a webpage are “hot” (high engagement) and which are “cold” (low engagement). Analyzing heat maps is great for revealing critical user behavior patterns, such as what content users find most interesting, which CTAs are effective, and where users may be getting confused or frustrated.
  • Implement event tracking to track user interactions with your website: Event tracking allows you to monitor specific user interactions on your website that might not generate a new page view. Events can include actions like clicking on a button, watching a video, downloading a file, submitting a form, or engaging with interactive elements. This gives you an idea of how users are engaging with these specific elements. For instance, you can determine which buttons are the most popular, which videos are being watched the longest, or which forms are being abandoned before completion.
This metric has one or more equivalents:
Facebook Pages integration with Databox Actions on Page
Wistia integration with Databox Actions
Wistia integration with Databox Actions by Videos
Matomo integration with Databox Actions per Visit

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

  • Databox visualization

    Pie Chart

    Used to illustrate numerical proportions through the size of the slices.

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Actions in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Actions using Databox, follow these steps:

  1. 1
    Connect Matomo that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Actions on the Performance screen
  6. 6
    Get Actions performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Actions
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Matomo integration with Databox Track Actions from Matomo in Databox GET STARTED

Basics

  • Description
    The Actions metric in Matomo measures user interactions on a website, such as clicks, downloads, and video plays, providing insight into user behavior.
  • Category
    Website Analytics
  • Date Added
    2022-08-08
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://{domain_name}/https://{domain_name}

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