The Actions metric in Matomo measures user interactions on a website, such as clicks, downloads, and video plays, providing insight into user behavior.
With Databox you can track all your metrics from various data sources in one place.
Actions refer to specific interactions that visitors have with your website.
These interactions can encompass a wide range of activities, such as clicking on a link, downloading an ebook, submitting a form, watching a video, making a purchase, or any other measurable activity that you consider relevant to your website’s goals.
Actions help businesses understand how users are interacting with the website, which pages are performing well, and which areas may need improvement.
Regardless of your industry or specific goals, increasing the number of actions users take on your website is always one of the main objectives for any online business.
If you’re successfully encouraging visitors to perform more actions, you directly enhance user engagement and boost website conversion rates.
Now, let’s check out a few effective strategies to help you maximize the number of actions users take on your website:
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Actions using Databox, follow these steps:
The Visits by Device Type metric shows the number of visits to a website categorized by their device type, such as desktop, mobile or tablet. This helps to understand which devices are being used to access the website and to optimize the site for different devices.
Visits by Configuration is a Matomo metric that displays the number of visits to a website based on user device, operating system, browser, and screen resolution.
Unique Visitors is a Matomo metric that shows the number of distinct individuals who visited a website within a specific time frame. It does not count multiple visits from the same individual, thus providing a more accurate measure of the size of a website's audience.
This metric shows the number of distinct visitors who accessed a website using different screen resolutions, helping determine the most common resolutions.
The Unique Visitors by Operating System metric shows the number of distinct visitors to a website recorded by Matomo, grouped by the operating system they used to access the site.
Unique Visitors by Browser is a metric that shows the number of distinct visitors who accessed a website using different web browsers. It helps to understand the browser usage patterns of a website audience.
Unique Pageviews is a Matomo metric that measures the number of sessions during which a specific page was viewed at least once, regardless of how many times it was viewed within that session.
Searches by Keyword metric displays the most commonly used keywords that led visitors to your website from search engines. It helps you understand what search terms are driving traffic to your website and optimize your SEO strategy accordingly.