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Matomo Unique Visitors by Keyword

Unique Visitors by Keyword is a Matomo metric that shows the number of distinct visitors who arrived at your website through a particular keyword during a specified time period.

With Databox you can track all your metrics from various data sources in one place.

Unique Visitors by Keyword 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Unique Visitors by Keyword"?
The Unique Visitors by Keyword metric in Matomo tracks the number of individual visitors that come to a website through specific search keywords. It provides insights into which keywords are bringing in the most traffic and can help website owners improve their SEO strategies by optimizing content for popular keywords. This metric also helps to identify which keywords are not bringing in much traffic and may need to be re-evaluated. Overall, Unique Visitors by Keyword is a valuable metric for understanding how search keywords are impacting website traffic and can be used to guide optimization efforts.
Example: Unique Visitors by Keyword metric would be useful for an e-commerce site to see how many new visitors arrived via search engines for specific keywords, such as "iPhone case" or "Bluetooth headphones".

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Unique Visitors by Keyword in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Unique Visitors by Keyword using Databox, follow these steps:

  1. 1
    Connect Matomo that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Unique Visitors by Keyword on the Performance screen
  6. 6
    Get Unique Visitors by Keyword performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Unique Visitors by Keyword
Matomo integration with Databox Track Unique Visitors by Keyword from Matomo in Databox GET STARTED

General

  • Description
    Unique Visitors by Keyword is a Matomo metric that shows the number of distinct visitors who arrived at your website through a particular keyword during a specified time period.
  • Category
    Website Analytics
  • Date Added
    2022-08-08

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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