Followers by Seniority metric on LinkedIn Company Pages shows the distribution of followers based on their seniority level, such as entry-level, mid-level, or senior management, providing insights into your audience demographics.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Followers by Seniority using Databox, follow these steps:
LinkedIn Company pages dashboard template provides you with insights about followers growth, reach, engagement and more.
Linkedin Demographics dashboard template looks at the followers on your company's Linkedin. It lets you know what industries and roles have enjoyed your marketing message.
Use this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.
The ‘Total Followers’ count on LinkedIn may not always match the sum of followers when broken down by demographics, such as country or job title. This discrepancy arises from how LinkedIn tracks and categorizes user data.
LinkedIn users can have overlapping or diverse attributes that influence follower counts in breakdowns. For instance: – A user may list more than one location in their profile. – They might hold multiple job positions simultaneously. – They could list several professional roles.
As a result, a single follower may appear in multiple categories or may not be included in specific breakdowns. This leads to differences between the overall ‘Total Followers’ count and the summed totals of demographic breakdowns.
The All Page Views by Region metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Regions (this includes areas, cities, and countries).
Total Company Home Page Views (mobile) by Seniority metric tracks the number of times your company's LinkedIn Page is viewed on mobile devices, providing insights into mobile engagement with your brand split up by Seniorities.
The Total Career Page Views by Seniority metric tracks the total number of times users visit the Careers section of your company's LinkedIn page. This metric helps assess interest in job opportunities, company culture, and employee-related content, providing insight into how many users are exploring potential career options with your company split up by Seniorities.
The Custom Button Clicks (desktop) metric tracks the total number of times users click on a custom button (such as "Visit Website" or "Contact Us") from desktop devices. This helps measure how effectively your call-to-action drives engagement and traffic from desktop users.
Total Engagement Rate by Page Update measures the average engagement received over the lifespan of an update on LinkedIn Company Pages, showing the overall performance of content.
Total Shares by Page Update is a metric on LinkedIn Company Pages that shows how many times a particular post has been shared by users on the platform. It indicates the level of engagement and reach of a post.
The time the video was watched. Video auto-looping will continue to increase this metric for each subsequent play.
Total video views with play-pause cycles for at least 3 seconds. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric.