Followers by Company Size metric categorizes a company's LinkedIn followers based on the size of their own company, providing insights into the types of organizations that are interested in the content and updates shared by the company.
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Used to show comparisons between values.
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To track Followers by Company Size using Databox, follow these steps:
Linkedin Demographics dashboard template looks at the followers on your company's Linkedin. It lets you know what industries and roles have enjoyed your marketing message.
Use this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.
The ‘Total Followers’ count on LinkedIn may not always match the sum of followers when broken down by demographics, such as country or job title. This discrepancy arises from how LinkedIn tracks and categorizes user data.
LinkedIn users can have overlapping or diverse attributes that influence follower counts in breakdowns. For instance: – A user may list more than one location in their profile. – They might hold multiple job positions simultaneously. – They could list several professional roles.
As a result, a single follower may appear in multiple categories or may not be included in specific breakdowns. This leads to differences between the overall ‘Total Followers’ count and the summed totals of demographic breakdowns.
Total Engagements on LinkedIn Company Pages is a measure of all reactions likes, comments, shares, and clicks that your page content receives. It reveals overall audience interest and engagement levels with your brand.
Total Clicks is a metric on LinkedIn Company Pages that measures the total number of clicks on your page's content, including website links, videos, and posts. It shows how engaging and effective your content is in driving user interaction.
Impressions refer to the number of times your LinkedIn Company Page content is displayed on someone's screen, whether or not they engage with it. It indicates the potential reach of your posts.
Comments by Page Update measures the number of times users engage with your company page content by commenting on posts. It shows how resonant your content is with your audience.
Shares by Page Update measures the number of times your Company Page updates have been shared by LinkedIn members, providing insights into engagement and reach of your content.
The All Page Views by Industry metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Industries.
The Company Home Page Views by Country metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Countries.
Company Home Page Views (mobile) metric tracks the number of times your company's LinkedIn Page is viewed on mobile devices, providing insights into mobile engagement with your brand.