Followers by Company Size metric categorizes a company's LinkedIn followers based on the size of their own company, providing insights into the types of organizations that are interested in the content and updates shared by the company.
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Used to show comparisons between values.
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To track Followers by Company Size using Databox, follow these steps:
Linkedin Demographics dashboard template looks at the followers on your company's Linkedin. It lets you know what industries and roles have enjoyed your marketing message.
Use this LinkedIn advanced report to share high-level and in-depth metrics of your LinkedIn performance. Present key metrics like Impressions, Followers, Clicks, and more.
The ‘Total Followers’ count on LinkedIn may not always match the sum of followers when broken down by demographics, such as country or job title. This discrepancy arises from how LinkedIn tracks and categorizes user data.
LinkedIn users can have overlapping or diverse attributes that influence follower counts in breakdowns. For instance: – A user may list more than one location in their profile. – They might hold multiple job positions simultaneously. – They could list several professional roles.
As a result, a single follower may appear in multiple categories or may not be included in specific breakdowns. This leads to differences between the overall ‘Total Followers’ count and the summed totals of demographic breakdowns.
The Updates metric on LinkedIn Company Pages measures the frequency and engagement level of posts shared by the company, indicating the reach and impact of content.
The All Page Views by Seniority metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Seniorities.
The Company Home Page Views by Industry metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Industries.
Total Company Home Page Views (desktop) by Seniority metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels split up by Seniorities.
The Total Comments by Page Update metric measures the number of unique comments on a specific post on a LinkedIn Company Page. This metric provides insights into engagement levels and audience interaction.
Video views with play-pause cycles for at least 3 seconds. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric.
Unique viewers who made engaged plays on the video. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric. Analytics data for this metric will not be available after six months.
Total video views with play-pause cycles for at least 3 seconds split up by Videos. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric.