Followers by Region metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company split up by Regions (this includes areas, cities, and countries).
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The ‘Total Followers’ count on LinkedIn may not always match the sum of followers when broken down by demographics, such as country or job title. This discrepancy arises from how LinkedIn tracks and categorizes user data.
LinkedIn users can have overlapping or diverse attributes that influence follower counts in breakdowns. For instance: – A user may list more than one location in their profile. – They might hold multiple job positions simultaneously. – They could list several professional roles.
As a result, a single follower may appear in multiple categories or may not be included in specific breakdowns. This leads to differences between the overall ‘Total Followers’ count and the summed totals of demographic breakdowns.
The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.
The Engagements metric tracks the total number of interactions users have with your content, including likes, comments, shares, and clicks. It reflects how much your audience is interacting with your posts.
The Company Home Page Views by Seniority metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Seniorities.
Total Company Home Page Views (mobile) by Seniority metric tracks the number of times your company's LinkedIn Page is viewed on mobile devices, providing insights into mobile engagement with your brand split up by Seniorities.
The Total Career Page Views by Function metric tracks the total number of times users visit the Careers section of your company's LinkedIn page. This metric helps assess interest in job opportunities, company culture, and employee-related content, providing insight into how many users are exploring potential career options with your company split up by Functions.
The Career Page Views (desktop) metric measures the total number of times users view the Careers section of your company's page specifically from desktop devices. This metric helps track desktop traffic and gauge user interest in job opportunities or company culture from non-mobile platforms.
The Career Page Views (desktop) by Function metric measures the total number of times users view the Careers section of your company's page specifically from desktop devices. This metric helps track desktop traffic and gauge user interest in job opportunities or company culture from non-mobile platforms split up by Functions.
The Career Page Views (mobile) by Function metric tracks the total number of visits to the Careers section of your company's page from mobile devices. It helps monitor mobile user engagement with your job opportunities and company-related career content, split up Functions.