Followers by Region metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company split up by Regions (this includes areas, cities, and countries).
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The Engagement Rate by Page Update measures how effectively your content engages the audience. It's calculated by dividing total interactions (likes, comments, shares, clicks) by impressions split up by Page Updates. A higher rate indicates stronger audience interest and content relevance.
Clicks by Page Update is a metric on LinkedIn Company Pages that measures the number of times your page updates were clicked on by users. This metric helps track engagement and interest in your page content.
Total All Page Views by Company Size metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Company Sizes.
Company Home Page Views is a metric that tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content.
The Company Home Page Unique Views metric tracks the number of distinct users who visit your company's home page. It helps gauge how many individual people are exploring your company profile, excluding repeat visits from the same user. This metric provides insight into the reach and visibility of your page.
Total Company Home Page Views (desktop) by Function metric measures the number of times your LinkedIn Company Page is viewed by users on desktop devices, providing insights into overall visibility and engagement levels split up by Functions.
The Custom Button Clicks (desktop) metric tracks the total number of times users click on a custom button (such as "Visit Website" or "Contact Us") from desktop devices. This helps measure how effectively your call-to-action drives engagement and traffic from desktop users.
The Custom Button Clicks (mobile) metric measures the total number of times users click on a custom button (such as "Learn More" or "Apply Now") from mobile devices. This metric helps assess the effectiveness of your calls-to-action and user engagement on mobile platforms.