Followers by Region metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company split up by Regions (this includes areas, cities, and countries).
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The ‘Total Followers’ count on LinkedIn may not always match the sum of followers when broken down by demographics, such as country or job title. This discrepancy arises from how LinkedIn tracks and categorizes user data.
LinkedIn users can have overlapping or diverse attributes that influence follower counts in breakdowns. For instance: – A user may list more than one location in their profile. – They might hold multiple job positions simultaneously. – They could list several professional roles.
As a result, a single follower may appear in multiple categories or may not be included in specific breakdowns. This leads to differences between the overall ‘Total Followers’ count and the summed totals of demographic breakdowns.
Total Reactions represents the overall engagement received, including likes, comments, and shares. This metric helps gauge content performance and audience interaction.
The Clicks metric on LinkedIn Company Pages measures the total number of times users have clicked on content or elements on your page, such as links, posts, images, and buttons.
Reactions by Page Update measures the total number of reactions (like, love, celebrate, etc.) received on your LinkedIn Company Page posts, giving insights into audience engagement and sentiment.
Shares by Page Update measures the number of times your Company Page updates have been shared by LinkedIn members, providing insights into engagement and reach of your content.
Total Company Home Page Views (mobile) by Seniority metric tracks the number of times your company's LinkedIn Page is viewed on mobile devices, providing insights into mobile engagement with your brand split up by Seniorities.
The Career Page Views (desktop) by Function metric measures the total number of times users view the Careers section of your company's page specifically from desktop devices. This metric helps track desktop traffic and gauge user interest in job opportunities or company culture from non-mobile platforms split up by Functions.
Total video views with play-pause cycles for at least 3 seconds split up by Videos. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric.
The total time watched for video play-pause cycles that are at least 3 seconds split up by Videos. Video auto-looping will continue to increase this metric for each subsequent play.