Followers by Region metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company split up by Regions (this includes areas, cities, and countries).
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The ‘Total Followers’ count on LinkedIn may not always match the sum of followers when broken down by demographics, such as country or job title. This discrepancy arises from how LinkedIn tracks and categorizes user data.
LinkedIn users can have overlapping or diverse attributes that influence follower counts in breakdowns. For instance: – A user may list more than one location in their profile. – They might hold multiple job positions simultaneously. – They could list several professional roles.
As a result, a single follower may appear in multiple categories or may not be included in specific breakdowns. This leads to differences between the overall ‘Total Followers’ count and the summed totals of demographic breakdowns.
Total Reactions represents the overall engagement received, including likes, comments, and shares. This metric helps gauge content performance and audience interaction.
Total Engagements on LinkedIn Company Pages is a measure of all reactions likes, comments, shares, and clicks that your page content receives. It reveals overall audience interest and engagement levels with your brand.
Followers metric on LinkedIn Company Pages shows the number of users who have chosen to receive updates from the company. It indicates the reach and engagement potential of the page.
The Followers by Function metric categorizes a LinkedIn page's audience based on their job functions, providing insights on the types of professionals following the page.
Total All Page Views by Country metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Countries.
The Company Home Page Views by Company Size metric tracks the number of times a company's LinkedIn page is viewed by users. It indicates interest and engagement with the company's brand and content split up by Company Sizes.
The Career Page Views (desktop) metric measures the total number of times users view the Careers section of your company's page specifically from desktop devices. This metric helps track desktop traffic and gauge user interest in job opportunities or company culture from non-mobile platforms.
The total time the video was watched. Video auto-looping will continue to increase this metric for each subsequent play.