Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaign Groups. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Frequency by Campaign Group using Databox, follow these steps:
The Avg. Engagement by Campaign metric measures the average level of interaction (likes, comments, shares) that a campaign receives. It helps determine the effectiveness of the campaign in engaging the target audience.
Average CPM (Cost Per Thousand Impressions) is the average cost that an advertiser pays for a thousand ad impressions on LinkedIn.
Bid is the amount an advertiser is willing to pay for their LinkedInAds campaign to achieve a desired result such as clicks, impressions, or conversions.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads, split up by Campaigns.
The estimated number of unique member accounts with at least one impression, split up by Campaign Groups.
Impressions on your ads that led to a conversion, split up by Ads.
Revenue generated for ad spend (total conversion value divided by amount spent), split up by Campaigns.
Number of times a member opened a lead form.