Average Frequency is a metric that indicates the average number of times each unique member account was exposed to an ad, split up by Campaign Groups. It is calculated by dividing the total number of impressions (or sends) by the reach, which is the estimated number of unique member accounts with at least one impression. This metric helps understand how often target audience is seeing their ads, aiding in the assessment of ad exposure and potential ad fatigue.
With Databox you can track all your metrics from various data sources in one place.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Frequency by Campaign Group using Databox, follow these steps:
Average Dwell Time By Campaign Group measures the average time viewers spend viewing your ads in a specific campaign group.
The Engagement by Campaign Group metric measures the level of audience interaction with ads within a specific campaign group on LinkedIn. It includes actions such as likes, comments, shares, and clicks.
The Average CTR (Click-Through Rate) measures the percentage of impressions that result in clicks on a LinkedIn ad. It's a key performance indicator (KPI) that helps gauge ad effectiveness. A higher CTR indicates that more people are interested in the ad, leading to better engagement and potentially higher conversion rates.
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads.
The number of times a member has registered for an event or seminar after clicking on an ad which has a LinkedIn landing page, split up by Ads.
Revenue generated for ad spend (total conversion value divided by amount spent).
Percentage of opened forms that were submitted (form submissions divided by form opens), split up by Campaigns.
Amount spent per lead collected, split up by Campaign Groups.