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HubSpot Marketing Sessions by Direct Traffic Source

Sessions by Direct Traffic Source measures the number of website sessions that originated directly from a user typing the web address into their browser or clicking a saved bookmark, and not from a referral source such as a search engine or social media.

With Databox you can track all your metrics from various data sources in one place.

Sessions by Direct Traffic Source 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Sessions by Direct Traffic Source"?
The Sessions by Direct Traffic Source metric indicates the number of sessions that were initiated by users typing your website URL directly into their web browser or clicking on a bookmarked link. This metric helps you understand the effectiveness of your branding and offline marketing efforts, as well as the loyalty of your website audience. A high number of sessions by direct traffic source suggests a strong brand awareness and customer loyalty.
Example: Sessions by Direct Traffic Source could be used to track the effectiveness of a new billboard campaign by comparing the number of sessions before and after it was put up.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Sessions by Direct Traffic Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Sessions by Direct Traffic Source using Databox, follow these steps:

  1. 1
    Connect HubSpot Marketing that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Sessions by Direct Traffic Source on the Performance screen
  6. 6
    Get Sessions by Direct Traffic Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Sessions by Direct Traffic Source
HubSpot Marketing integration with Databox Track Sessions by Direct Traffic Source from HubSpot Marketing in Databox GET STARTED

General

  • Description
    Sessions by Direct Traffic Source measures the number of website sessions that originated directly from a user typing the web address into their browser or clicking a saved bookmark, and not from a referral source such as a search engine or social media.
  • Category
    Marketing
  • Subcategory
    Sessions
  • Date Added
    2015-07-09

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 6 years ago first day of January midnight to today 24:00.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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