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HubSpot Marketing
New Customers by Other Campaigns
The New Customers by Other Campaigns metric in Hubspot measures the number of customers acquired through non-traditional sources such as referrals, events, or partnerships, within a specific time frame.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "New Customers by Other Campaigns"?
The New Customers by Other Campaigns metric in HubSpot tracks the number of new customers gained through channels outside of the pre-defined sources such as organic search, social media, email, etc. This metric helps businesses assess the performance of less commonly tracked channels like referrals, word-of-mouth, offline marketing, and more. By using this metric, businesses can identify which channels are driving the most valuable customers and optimize their marketing strategy accordingly.
Example: A concrete use case for the New Customers by Other Campaigns metric is identifying whether a recent marketing campaign's reach has extended beyond your usual channels and driven an increase in customers from new sources.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track New Customers by Other Campaigns in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track New Customers by Other Campaigns using Databox, follow these steps:
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1Connect HubSpot Marketing that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put New Customers by Other Campaigns on the Performance screen
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6Get New Customers by Other Campaigns performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of New Customers by Other Campaigns
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe New Customers by Other Campaigns metric in Hubspot measures the number of customers acquired through non-traditional sources such as referrals, events, or partnerships, within a specific time frame.
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CategoryMarketing
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SubcategoryCustomers
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Date Added2015-07-09
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 6 years ago first day of January midnight to today 24:00.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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