HubSpot Marketing Avg. Session Length by Source

The Avg. Session Length by Source metric in Hubspot measures the average duration of a website session by the source of the traffic - such as social media or organic search. It helps to identify which sources are driving engaged visitors to the site.

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Avg. Session Length by Source 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Avg. Session Length by Source"?
The Avg. Session Length by Source metric is a measure of the average duration of a user's session on your website, broken down by the source of their traffic. It helps you understand which sources are bringing in users who are more engaged with your content, and can inform your marketing and content strategies. A longer session duration generally indicates deeper engagement and interest in your website, while a shorter duration may suggest that users aren't finding what they're looking for or aren't engaged with your content.
Example: The Avg. Session Length by Source metric could be used to compare how long users spend on a website from different sources like email, social media, or organic search.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Avg. Session Length by Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Avg. Session Length by Source using Databox, follow these steps:

  1. 1
    Connect HubSpot Marketing that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Avg. Session Length by Source on the Performance screen
  6. 6
    Get Avg. Session Length by Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Avg. Session Length by Source
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Basics

  • Description
    The Avg. Session Length by Source metric in Hubspot measures the average duration of a website session by the source of the traffic - such as social media or organic search. It helps to identify which sources are driving engaged visitors to the site.
  • Category
    Marketing
  • Subcategory
    Time
  • Date Added
    2015-07-09
  • Default Format
    Duration
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly, allTime
  • Favorable Trend
    increasing
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://api.hubapi.com/analytics/v2/reports/sources/{time_period1}/{time_period2}

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