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HubSpot Marketing Avg. Session Length by Source

The Avg. Session Length by Source metric in Hubspot measures the average duration of a website session by the source of the traffic - such as social media or organic search. It helps to identify which sources are driving engaged visitors to the site.

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Avg. Session Length by Source 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Avg. Session Length by Source"?
The Avg. Session Length by Source metric is a measure of the average duration of a user's session on your website, broken down by the source of their traffic. It helps you understand which sources are bringing in users who are more engaged with your content, and can inform your marketing and content strategies. A longer session duration generally indicates deeper engagement and interest in your website, while a shorter duration may suggest that users aren't finding what they're looking for or aren't engaged with your content.
Example: The Avg. Session Length by Source metric could be used to compare how long users spend on a website from different sources like email, social media, or organic search.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Avg. Session Length by Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Avg. Session Length by Source using Databox, follow these steps:

  1. 1
    Connect HubSpot Marketing that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Avg. Session Length by Source on the Performance screen
  6. 6
    Get Avg. Session Length by Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Avg. Session Length by Source
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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HubSpot Marketing integration with Databox Track Avg. Session Length by Source from HubSpot Marketing in Databox GET STARTED

General

  • Description
    The Avg. Session Length by Source metric in Hubspot measures the average duration of a website session by the source of the traffic - such as social media or organic search. It helps to identify which sources are driving engaged visitors to the site.
  • Category
    Marketing
  • Subcategory
    Time
  • Date Added
    2015-07-09

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 6 years ago first day of January midnight to today 24:00.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Duration
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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