Google Universal Analytics Revenue by Channel

Revenue by channel metric tracks the total amount of revenue generated by different marketing channels such as direct, organic search, paid search, referral, social media, and email marketing campaigns.

With Databox you can track all your metrics from various data sources in one place.

Revenue by Channel 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Revenue by Channel"?
Revenue by Channel is a metric in Google Analytics that tracks the amount of revenue generated by each marketing channel, such as direct, organic search, paid search, referral, social media, and email. This metric helps businesses to determine the effectiveness of their marketing campaigns on different channels and make data-driven decisions to optimize their marketing strategies for increased revenue and ROI.
Example: Revenue by Channel can help identify which marketing campaigns drive the highest revenue. Example: A company's email campaign generated more revenue than their social media ads.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Revenue by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Revenue by Channel using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Revenue by Channel on the Performance screen
  6. 6
    Get Revenue by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Revenue by Channel
Google Universal Analytics integration with Databox Track Revenue by Channel from Google Universal Analytics in Databox GET STARTED

Google Universal Analytics Revenue by Channel included in Dashboard Templates 1

  • Live view

    Google & Facebook Ecommerce Funnel

    This dashboard helps you inspect every step of your e-commerce funnel so that you can quickly address problem areas.

    Mailchimp Google Universal Analytics Google Ads Facebook Ads

Basics

  • Description
    Revenue by channel metric tracks the total amount of revenue generated by different marketing channels such as direct, organic search, paid search, referral, social media, and email marketing campaigns.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2015-04-28
  • Default Format
    PrefixCurrency
  • Cumulative Support
    Yes
  • Units
    Yes
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

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