DataboxDatabox Databox

Google Universal Analytics Goal Value by New vs Returning

The Goal Value by New vs Returning metric in Google Analytics helps to identify how much revenue is generated by new customers versus returning customers who have completed a specific goal on a website. This can inform marketing and retention strategies.

With Databox you can track all your metrics from various data sources in one place.

Goal Value by New vs Returning 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Goal Value by New vs Returning"?
The Goal Value by New vs Returning metric in Google Analytics measures the value of goal completions on your website based on the behavior of users who are visiting your site for the first time (new users) versus those who have visited your site before (returning users). By understanding the revenue generated by each group, you can adjust your marketing and website strategies to target each group effectively and increase conversions. This metric helps identify which group is more valuable and can provide insights on how to improve overall website engagement and user retention.
Example: By analyzing the Goal Value by New vs Returning metric, a company can compare the effectiveness of their marketing campaigns and website experience in generating revenue from new versus returning customers.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Goal Value by New vs Returning in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Goal Value by New vs Returning using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Goal Value by New vs Returning on the Performance screen
  6. 6
    Get Goal Value by New vs Returning performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Goal Value by New vs Returning
Google Universal Analytics integration with Databox Track Goal Value by New vs Returning from Google Universal Analytics in Databox GET STARTED

Basics

  • Description
    The Goal Value by New vs Returning metric in Google Analytics helps to identify how much revenue is generated by new customers versus returning customers who have completed a specific goal on a website. This can inform marketing and retention strategies.
  • Category
    Website Analytics
  • Subcategory
    Goals
  • Date Added
    2015-04-28
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

Track all of your key business metrics from one screen

GET STARTED
Databox app preview