Google Universal Analytics Avg. Quantity by Source

The Avg. Quantity by Source metric in Google Analytics shows the average number of products or items purchased per transaction, broken down by the source of the visitor (e.g. organic search, social media, email, etc.).

With Databox you can track all your metrics from various data sources in one place.

Avg. Quantity by Source 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Avg. Quantity by Source"?
The Avg. Quantity by Source metric in Google Analytics shows the average quantity of products purchased by users from different sources such as organic search, social media, or paid advertising. This metric helps to identify which sources are generating higher volumes of sales. A higher average quantity from a specific source indicates that users from that source are more likely to purchase multiple items, whereas a lower average quantity may indicate a need for strategy optimization.
Example: The Avg. Quantity by Source metric helped a retailer identify that visitors from social media had a higher average order quantity than those from paid search, leading to a shift in ad spend strategy.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Avg. Quantity by Source in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Avg. Quantity by Source using Databox, follow these steps:

  1. 1
    Connect Google Universal Analytics that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Avg. Quantity by Source on the Performance screen
  6. 6
    Get Avg. Quantity by Source performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Avg. Quantity by Source
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Universal Analytics integration with Databox Track Avg. Quantity by Source from Google Universal Analytics in Databox GET STARTED

Basics

  • Description
    The Avg. Quantity by Source metric in Google Analytics shows the average number of products or items purchased per transaction, broken down by the source of the visitor (e.g. organic search, social media, email, etc.).
  • Category
    Website Analytics
  • Subcategory
    Quantity
  • Date Added
    2015-04-28
  • Default Format
    0.##
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsreporting.googleapis.com/v4/reports:batchGet

Related Metrics

Track all of your key business metrics from one screen

GET STARTED
Databox app preview