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Google Analytics 4 New Users by Device Category

The New Users by Device Category metric in Google Analytics 4 tracks the number of first-time users to your website or app categorized by the device they used to access it (desktop, mobile, or tablet).

With Databox you can track all your metrics from various data sources in one place.

New Users by Device Category 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "New Users by Device Category"?
The New Users by Device Category metric in Google Analytics 4 measures the number of unique visitors who visit your website for the first time, segmented by the type of device they use to access your website (e.g. desktop, mobile, tablet). This metric is useful in understanding the audience composition of your website and priorities for optimizing user experience across different devices. It can help you identify trends that may indicate changes in user behavior over time, such as an increasing number of mobile users relative to desktop users.
Example: A company wants to know the percentage of new users who are accessing their website for the first time via mobile devices in order to optimize their mobile user experience. They can use the New Users by Device Category metric to gain this insight.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track New Users by Device Category in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track New Users by Device Category using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put New Users by Device Category on the Performance screen
  6. 6
    Get New Users by Device Category performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of New Users by Device Category
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google Analytics 4 integration with Databox Track New Users by Device Category from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The New Users by Device Category metric in Google Analytics 4 tracks the number of first-time users to your website or app categorized by the device they used to access it (desktop, mobile, or tablet).
  • Category
    Website Analytics
  • Subcategory
    Users
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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