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Google Analytics 4 New Users by Device Category

The New Users by Device Category metric in Google Analytics 4 tracks the number of first-time users to your website or app categorized by the device they used to access it (desktop, mobile, or tablet).

With Databox you can track all your metrics from various data sources in one place.

New Users by Device Category 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "New Users by Device Category"?
The New Users by Device Category metric in Google Analytics 4 measures the number of unique visitors who visit your website for the first time, segmented by the type of device they use to access your website (e.g. desktop, mobile, tablet). This metric is useful in understanding the audience composition of your website and priorities for optimizing user experience across different devices. It can help you identify trends that may indicate changes in user behavior over time, such as an increasing number of mobile users relative to desktop users.
Example: A company wants to know the percentage of new users who are accessing their website for the first time via mobile devices in order to optimize their mobile user experience. They can use the New Users by Device Category metric to gain this insight.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track New Users by Device Category in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track New Users by Device Category using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put New Users by Device Category on the Performance screen
  6. 6
    Get New Users by Device Category performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of New Users by Device Category
Google Analytics 4 integration with Databox Track New Users by Device Category from Google Analytics 4 in Databox GET STARTED

Basics

  • Description
    The New Users by Device Category metric in Google Analytics 4 tracks the number of first-time users to your website or app categorized by the device they used to access it (desktop, mobile, or tablet).
  • Category
    Website Analytics
  • Subcategory
    Users
  • Date Added
    2021-01-19
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://analyticsdata.googleapis.com/v1beta/properties/{propertyId}:runReport

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