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Google Analytics 4
Average Purchase Revenue by Session Medium
The Average Purchase Revenue by Session Medium metric shows the average revenue generated by each session medium (such as organic search or social media referral) for all purchase transactions. It helps measure the effectiveness of different marketing channels in driving revenue.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Average Purchase Revenue by Session Medium"?
The Average Purchase Revenue by Session Medium metric measures the revenue generated per session for each marketing medium used to drive traffic to a website. It helps businesses understand which channels are most effective in driving revenue and optimizing their marketing strategies. This metric is calculated by dividing total revenue from purchases by the number of sessions, and then segmented by medium.
Example: Measuring the Average Purchase Revenue by Session Medium metric can help an e-commerce site determine which marketing channels are driving the most revenue per session, such as email marketing vs. paid search.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Average Purchase Revenue by Session Medium in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Average Purchase Revenue by Session Medium using Databox, follow these steps:
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1Connect Google Analytics 4 that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Average Purchase Revenue by Session Medium on the Performance screen
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6Get Average Purchase Revenue by Session Medium performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Average Purchase Revenue by Session Medium
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Average Purchase Revenue by Session Medium metric shows the average revenue generated by each session medium (such as organic search or social media referral) for all purchase transactions. It helps measure the effectiveness of different marketing channels in driving revenue.
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CategoryWebsite Analytics
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SubcategoryRevenue
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Date Added2021-01-19
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsYes
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to tomorrow.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPrefixCurrency
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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