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Google Analytics 4 Average Purchase Revenue by Session Medium

The Average Purchase Revenue by Session Medium metric shows the average revenue generated by each session medium (such as organic search or social media referral) for all purchase transactions. It helps measure the effectiveness of different marketing channels in driving revenue.

With Databox you can track all your metrics from various data sources in one place.

Average Purchase Revenue by Session Medium 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Average Purchase Revenue by Session Medium"?
The Average Purchase Revenue by Session Medium metric measures the revenue generated per session for each marketing medium used to drive traffic to a website. It helps businesses understand which channels are most effective in driving revenue and optimizing their marketing strategies. This metric is calculated by dividing total revenue from purchases by the number of sessions, and then segmented by medium.
Example: Measuring the Average Purchase Revenue by Session Medium metric can help an e-commerce site determine which marketing channels are driving the most revenue per session, such as email marketing vs. paid search.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Average Purchase Revenue by Session Medium in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Average Purchase Revenue by Session Medium using Databox, follow these steps:

  1. 1
    Connect Google Analytics 4 that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Average Purchase Revenue by Session Medium on the Performance screen
  6. 6
    Get Average Purchase Revenue by Session Medium performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Average Purchase Revenue by Session Medium
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google Analytics 4 integration with Databox Track Average Purchase Revenue by Session Medium from Google Analytics 4 in Databox GET STARTED

General

  • Description
    The Average Purchase Revenue by Session Medium metric shows the average revenue generated by each session medium (such as organic search or social media referral) for all purchase transactions. It helps measure the effectiveness of different marketing channels in driving revenue.
  • Category
    Website Analytics
  • Subcategory
    Revenue
  • Date Added
    2021-01-19

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to tomorrow.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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