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Google Ads Cost / Conversion by Campaign by Ad Group

The Cost/Conversion by Campaign by Ad Group metric shows the amount of money spent on a specific campaign or ad group in relation to the number of conversions it generates. This metric is essential in measuring the effectiveness of your ad campaigns and optimizing your budget allocation.

With Databox you can track all your metrics from various data sources in one place.

Cost / Conversion by Campaign by Ad Group 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Cost / Conversion by Campaign by Ad Group"?
The Cost/Conversion by Campaign by Ad Group metric is an essential performance indicator in Google AdWords. It helps advertisers to measure the efficiency of their ad campaigns and identify which campaigns or ad groups are generating the most conversions at the lowest cost. The metric is calculated by dividing the total cost of a campaign or ad group by the number of conversions generated within the same period. The result is an average cost per conversion figure, which can be used to optimize the conversion rate of the campaign or ad group by adjusting bids, ad copy, and targeting settings. By analyzing this metric, advertisers can allocate their budget more efficiently and pursue higher ROI.
Example: Campaign A has 3 ad groups with different target audiences. Ad Group 1 has a cost/conversion of $10, Ad Group 2 has a cost/conversion of $8, and Ad Group 3 has a cost/conversion of $15. Based on this metric, the advertiser can allocate more budget to Ad Group 2, which is performing better than the other ad groups.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Cost / Conversion by Campaign by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Cost / Conversion by Campaign by Ad Group using Databox, follow these steps:

  1. 1
    Connect Google Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Cost / Conversion by Campaign by Ad Group on the Performance screen
  6. 6
    Get Cost / Conversion by Campaign by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Cost / Conversion by Campaign by Ad Group
Goals

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google Ads integration with Databox Track Cost / Conversion by Campaign by Ad Group from Google Ads in Databox GET STARTED

Basics

  • Description
    The Cost/Conversion by Campaign by Ad Group metric shows the amount of money spent on a specific campaign or ad group in relation to the number of conversions it generates. This metric is essential in measuring the effectiveness of your ad campaigns and optimizing your budget allocation.
  • Category
    Advertising
  • Subcategory
    Conversions
  • Date Added
    2016-06-03
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    hourly, daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    decreasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://googleads.googleapis.com/v18/customers/{customer-id}/googleAds:search

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