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Facebook Pages
Page Impressions - Non Viral
The number of times any content from your Page entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Page Impressions - Non Viral"?
The Page Impressions - Non Viral metric on Facebook measures the number of times a page's content is viewed, excluding viral activities. It includes impressions from posts, shares, and reactions generated by non-viral means, such as organic search, recommendations, or direct clicks. This metric helps identify the reach and engagement level of a page's content among its audience, separate from viral actions that can drive additional views.
Example: The Page Impressions - Non Viral metric can be used to measure the number of times a specific post on a Facebook page was seen by users who didn't engage with it, providing insights on the reach and visibility of the content.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Page Impressions - Non Viral in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Page Impressions - Non Viral using Databox, follow these steps:
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1Connect Facebook Pages that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Page Impressions - Non Viral on the Performance screen
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6Get Page Impressions - Non Viral performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Page Impressions - Non Viral
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe number of times any content from your Page entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
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Date Added2015-04-28
Specification
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Metric Typegeneral
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DimensionalNo
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Decimal DigitsNo
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 2 years ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
Related Metrics
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Net Likes
Net Likes is the difference between the number of people who have liked and unliked your Facebook page over a specific time period. It helps monitor audience engagement and the growth of your page.
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Facebook Pages
Page Reach - Viral
Page Reach - Viral is the number of unique users who saw your content because their friend interacted with it. It measures the impact of your content beyond your immediate audience.
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Website Clicks
Website Clicks is a metric that measures the number of times people have clicked on a link to visit an advertiser's website from their Facebook ad. It helps track the effectiveness of the ad in driving website traffic.
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Fan Count
The number of users who like the Page. For Global Pages this is the count for all Pages across the brand. This is the same info used for the like button. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively. No historical data is available from the initial connection.
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Facebook Pages
Post Impressions by Post
Post Impressions by Post is a metric that measures the number of times a particular Facebook post has been seen by users. It tracks individual post performance and provides insights into which ones are most engaging and successful.
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Facebook Pages
Followers by City
Followers by City metric provides data on the geographical distribution of followers on a Facebook page and their corresponding cities.
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Negative Feedbacks
The number of times people took a negative action (e.g., un-liked or hid a post).
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Autoplayed 30-Second Video Views
The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
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